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Strutt Day: A Glimpse into the Future of Personal Mobility

On November 24, 2025, in the heart of San Francisco, Strutt, a pioneering startup focused on redefining personal mobility, hosted the much-anticipated Strutt Day event. This exclusive showcase offered press and selected partners an opportunity to delve into the company’s innovative journey, explore the technologies underpinning its groundbreaking developments, and experience a hands-on demonstration of the highly anticipated STRUTT ev1.

A Milestone Event

Strutt Day served as a significant milestone for the startup, signaling a major step toward the official launch of the ev1 at CES 2026. The event was not just about unveiling a product but also about revealing the people and vision behind the brand. Attendees had the chance to hear from Tony Hong, the founder and CEO of Strutt, who articulated the company’s mission to create intuitive, safe, and user-centric mobility solutions. His enthusiasm for bridging the gap between advanced technology and everyday challenges was palpable as he spoke.

Barney Mason, the Head of Design, presented the brand’s design philosophy known as 'Quiet Empowerment'. This concept focuses on developing technologies that seamlessly integrate into daily life, fostering user confidence, independence, and joy.

Innovation at Its Core

The STRUTT ev1 is built upon two core innovations:
1. evSense System: This 360-degree sensing and decision-making system combines LiDAR, camera, ultrasound, and time-of-flight sensors to ensure safe navigation in real-world environments.
2. Quad-Drive System: An active four-wheel drive architecture that promotes smooth, controlled movement in both indoor and outdoor settings.

Participants had the unique opportunity to experience the ev1 firsthand, testing its capabilities in real-world scenarios to understand how it addresses pressing challenges in personal mobility such as complexity, stigma, and outdated technology. Every aspect of the vehicle's design, from the adjustability of the armrest to the joystick placement, was crafted with thorough user research, ensuring it promotes independence, confidence, and dignity.

Recognition and Awards

The event also highlighted the early recognition received by the ev1, which was awarded the prestigious Red Dot 2025 Luminary for outstanding design. Additionally, it won the CES 2026 Best of Innovation Award in the category of 'Vehicle Technology: Advanced Mobility'.

Strutt Day showcased how the company is marrying cutting-edge robotics with human-centric design to craft solutions that tackle real-world problems. It set the stage for Strutt’s debut at CES 2026, emphasizing the growing impact of the startup in the mobility sector and laying the groundwork for a strong introduction of the ev1 to an international audience.

Tony Hong concluded the event with a poignant statement: “Personal mobility is not just about transportation; it’s about confidence, independence, and joy. Strutt Day gives the world a glimpse into the future we are working on, which will officially debut at CES 2026.”

About Strutt Inc.

Founded in Singapore, Strutt is emerging as a leader in mobility technology, bringing together globally recognized expertise in advanced sensing, autonomous robotics, and intelligent product design. The company is backed by investors such as Matter Venture Partners and Vertex Ventures and is committed to combining user-focused research with innovative manufacturing methods to develop intelligent, safe, and user-friendly personal mobility solutions.

For more information, visit Strutt Home.
Images and additional media materials are available upon request.