#Japan #Tokyo #LUNA EARTH #Endless #Cullet

ENDLESS Inc. Targets Huge Revenue Growth with Expanding Accessory Stores

In the competitive world of fashion accessories, ENDLESS Inc. has set its sights on a remarkable goal: achieving 10 billion yen in sales next year. The company, headquartered in Taito, Tokyo, has positioned itself as a leader in both low-priced and mid-range accessory markets with its brands LUNA EARTH and cullet.

LUNA EARTH, initiated in 2019, is known for offering trendy accessories at budget-friendly prices, typically ranging from 300 to 900 yen. This brand has seen an impressive growth trajectory, operating 73 stores nationwide and projecting a 21% increase in sales for existing stores during the first five months of 2026 compared to the previous year. The company's innovative product development leverages an established production network, which enhances its ability to attract customers.

This fall, LUNA EARTH is set to open five new stores, reflecting the company’s aggressive expansion plans. The flagship store at Shibuya 109, a retail hotspot, boasts impressive monthly sales of 30 million yen, underscoring the brand's popularity among consumers.

On the other side, ENDLESS recently integrated the mid-range accessory brand cullet into its portfolio through a successful merger and acquisition. Cullets operate 16 stores at present but plans to expand dramatically, with expectations of opening 60 to 70 additional locations within the next five years. This strategic growth aligns with ENDLESS's overall goal of expanding its market presence across different accessory price segments.

In addition to expanding its store footprint, ENDLESS is also focused on investing in talent acquisition. The company welcomed 40 new graduates to its workforce and is actively pursuing experienced hires to strengthen its team. To foster a culture of empowerment, the company has implemented a career challenge system that allows employees to take initiative and explore their potential every three months.

Leading the company as COO, Shou Senhua emphasizes not only domestic growth but also the importance of preparing his team for potential international ventures. He believes that continuous investment in employee development is critical for long-term success.

Looking towards the future, ENDLESS Inc. is committed to delivering even more attractive accessory options to customers while driving the growth of its established brands, LUNA EARTH and cullet, among others. The company has ambitious plans to reach a total of 300 stores in Japan, further solidifying its place in the accessory market.

Company Information

• - Name: ENDLESS Inc.
• - CEO: Shou Eki-Fu (蕭 易風)
• - Established: July 9, 2001
• - Business Activities: Manufacturing and retailing of jewelry parts, beads, and accessories; managing accessory store operations.
• - Capital: 40 million yen
• - Location: 1-20-1 Yanagibashi, Taito, Tokyo, Endless Building
• - Phone Number: +81-3-5821-7482

For inquiries regarding this announcement, please contact ENDLESS Inc. at 0120-468-290 (toll-free) during business hours (9:30 AM — 5 PM, excluding weekends and public holidays). The official websites for the brands can also provide more insights into their latest offerings.