Celebrating Rilakkuma’s Fifth Anniversary as Chiyoda Tourist Ambassador with Special Events

A Special Celebration for Rilakkuma

In 2026, Rilakkuma, the beloved character from San-X, will mark a major milestone as he celebrates his fifth anniversary as the tourism ambassador for Chiyoda Ward in Tokyo. From August 18, 2026, to February 28, 2027, the Chiyoda Tourism Association is hosting an array of festive events to honor this occasion, inviting locals and tourists alike to participate in enjoyable activities during the warm summer, colorful autumn, and chilly winter months.

Join the Digital Stamp Rally

One of the key attractions of the anniversary celebrations is the innovative Digital Stamp Rally called 'Goyururi Yorimichi.' This event will run in three phases, with each phase featuring unique scenic routes across Chiyoda Ward, showcasing breathtaking cherry blossoms, cultural landmarks, and hidden gems. Participants will have the chance to explore beautiful locales, from the lush greenery around the Imperial Palace to the vibrant shopping lanes of Jimbocho and Akihabara.

The rally is completely free of charge and begins on August 18, 2026, extending until February 28, 2027. The first phase will last from August 18 to October 18, taking participants through Kita no Maru Park and Nagata-cho Area.

Exciting Rewards

For those who complete specific challenges during the rally, Rilakkuma-themed rewards will be up for grabs. For instance, achieving stamps from three different locations allows you to spin a roulette for a chance to win an exclusive original wallpaper. Moreover, collecting five stamps will earn an anniversary sticker that can be redeemed at the Chiyoda Tourist Information Center, but be sure to visit early as supplies are limited!

Café Tours to Enrich Your Experience

Simultaneously, a delightful Café Tour Campaign is set to take place during this celebration. Participants will be able to enjoy special menus at selected cafés throughout Chiyoda. By ordering from the designated menu, you can receive limited-edition anniversary trading cards. The café tour is also segmented into three phases, where each period showcases new participating cafés and card designs.

This is a wonderful opportunity to indulge in your favorite drinks while making unique memories. The participating cafés for the first phase include Atacu Café, GODIVA Café, and others, each providing a cozy spot to recharge.

Limited Edition Merchandise to Commemorate the Occasion

Adding to the excitement, exclusive limited edition merchandise will be available at the Chiyoda Tourist Information Center starting on August 18. Guests will find adorable commemorative items such as the Rilakkuma Plush Keychain and a large Tote Bag, perfect for a day out exploring the charming cafes and scenic spots in Chiyoda.

Additionally, a special collaboration menu will be featured at At Home Café in Akihabara, unveiling exclusive dishes tied to Rilakkuma's anniversary. More details will be released leading up to the collaboration.

Conclusion: Unforgettable Experiences Await

As the five-year milestone approaches, the Chiyoda Ward’s collaboration with San-X symbolizes a heartwarming blend of cultural connection, community engagement, and local pride. Families, friends, and fans of Rilakkuma should mark their calendars for this special celebration. It's a unique chance to explore, enjoy, and commemorate the character that embodies relaxation and comfort.

Keep an eye on the special anniversary website here for updates on activities and further details on how you can partake in this delightful journey.