Perrier-Jouët Partners with Metropolitan Opera as Official Champagne, Celebrating Art and Elegance
In a groundbreaking collaboration, Maison Perrier-Jouët has announced its role as the Official Champagne of the Metropolitan Opera, marking the beginning of an exciting five-year partnership. This celebration of artistry and elegance aligns two significant institutions that are steeped in rich heritage: Perrier-Jouët, founded in 1811, and the Metropolitan Opera, a cultural cornerstone since its inception in 1883.
With this partnership, the two organizations intend to create unparalleled champagne experiences for opera-goers, blending the world of luxury with the performing arts. As the Met prepares for its 143rd season, the exquisite offerings of Perrier-Jouët aim to enhance the overall experience for guests attending the opera house, ensuring that each visit is filled with enchantment.
Kristen Colonna, Vice President of Aged Spirits and Prestige Brand Portfolio at Pernod Ricard USA, expressed pride in this partnership, stating, "We are committed to honoring heritage while leading the future for arts. The Metropolitan Opera is a landmark of art and culture, making it the perfect collaborator to convey the unique essence of Perrier-Jouët Champagne."
The Metropolitan Opera presents more than 200 performances annually, with over 650,000 attendees each season. This partnership seeks to enrich the gala experience with a range of bespoke opportunities designed to celebrate moments of joy. One of the most exciting additions to this collaboration is the revamp of the Orchestra Bar. Designed to reflect Perrier-Jouët’s iconic anemone flower, the bar now features an opulent aesthetic that mirrors the grandeur of the opera house.
Additionally, guests will have the chance to indulge in Perrier-Jouët’s exquisite Belle Époque range through private Parterre Box reservations. This tailored service, complete with VIP concierge options, provides an elegant touch to operatic celebrations.
Moreover, a bespoke hospitality experience enables patrons to skip queues, allowing them to pre-order Perrier-Jouët Grand Brut from various bars in the opera house, including the Grand Tier and Orchestra Bars. The VIP package also includes curated champagne tastings at the renowned Grand Tier Restaurant, enabling guests to explore and appreciate the luxurious flavors.
A notable aspect of this partnership is Perrier-Jouët’s commitment to nurturing the next generation of opera enthusiasts through the Met's Young Associates program, targeted at patrons aged 21 to 45. This initiative helps shape the future of opera by providing exclusive access to social and educational events, including backstage tours and networking opportunities that deepen connection with the art form.
Gilly Brierley, the Metropolitan Opera's Assistant General Manager of Marketing and Communications, shared her excitement about the collaboration, emphasizing the shared dedication to creativity and craftsmanship between the two organizations. "This partnership enhances the magic of an evening at the Met, providing audiences with an elevated way to celebrate the performing arts," she said.
As enthusiasts of both champagne and the arts eagerly anticipate this unique convergence, Maison Perrier-Jouët stands ready to provide an unforgettable experience at the Metropolitan Opera. For tickets to the upcoming 2025-26 season and more information on Perrier-Jouët's offerings, visit the respective websites and be part of a truly artistic celebration.
The ambition shared by Perrier-Jouët and the Metropolitan Opera is to ensure that every performance not only entertains but becomes a cherished memory, enriched by the delightful taste of exquisite champagne. Thus, this partnership signifies a new chapter in celebrating the arts with the elegance they deserve.
With this partnership, the two organizations intend to create unparalleled champagne experiences for opera-goers, blending the world of luxury with the performing arts. As the Met prepares for its 143rd season, the exquisite offerings of Perrier-Jouët aim to enhance the overall experience for guests attending the opera house, ensuring that each visit is filled with enchantment.
Kristen Colonna, Vice President of Aged Spirits and Prestige Brand Portfolio at Pernod Ricard USA, expressed pride in this partnership, stating, "We are committed to honoring heritage while leading the future for arts. The Metropolitan Opera is a landmark of art and culture, making it the perfect collaborator to convey the unique essence of Perrier-Jouët Champagne."
The Metropolitan Opera presents more than 200 performances annually, with over 650,000 attendees each season. This partnership seeks to enrich the gala experience with a range of bespoke opportunities designed to celebrate moments of joy. One of the most exciting additions to this collaboration is the revamp of the Orchestra Bar. Designed to reflect Perrier-Jouët’s iconic anemone flower, the bar now features an opulent aesthetic that mirrors the grandeur of the opera house.
Additionally, guests will have the chance to indulge in Perrier-Jouët’s exquisite Belle Époque range through private Parterre Box reservations. This tailored service, complete with VIP concierge options, provides an elegant touch to operatic celebrations.
Moreover, a bespoke hospitality experience enables patrons to skip queues, allowing them to pre-order Perrier-Jouët Grand Brut from various bars in the opera house, including the Grand Tier and Orchestra Bars. The VIP package also includes curated champagne tastings at the renowned Grand Tier Restaurant, enabling guests to explore and appreciate the luxurious flavors.
A notable aspect of this partnership is Perrier-Jouët’s commitment to nurturing the next generation of opera enthusiasts through the Met's Young Associates program, targeted at patrons aged 21 to 45. This initiative helps shape the future of opera by providing exclusive access to social and educational events, including backstage tours and networking opportunities that deepen connection with the art form.
Gilly Brierley, the Metropolitan Opera's Assistant General Manager of Marketing and Communications, shared her excitement about the collaboration, emphasizing the shared dedication to creativity and craftsmanship between the two organizations. "This partnership enhances the magic of an evening at the Met, providing audiences with an elevated way to celebrate the performing arts," she said.
As enthusiasts of both champagne and the arts eagerly anticipate this unique convergence, Maison Perrier-Jouët stands ready to provide an unforgettable experience at the Metropolitan Opera. For tickets to the upcoming 2025-26 season and more information on Perrier-Jouët's offerings, visit the respective websites and be part of a truly artistic celebration.
The ambition shared by Perrier-Jouët and the Metropolitan Opera is to ensure that every performance not only entertains but becomes a cherished memory, enriched by the delightful taste of exquisite champagne. Thus, this partnership signifies a new chapter in celebrating the arts with the elegance they deserve.
Topics Entertainment & Media）
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