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Princi Unveils New Handheld Colomba for Spring Celebrations

This spring, the Italian bakery Princi®, managed by Starbucks Coffee Japan, will launch a freshly crafted iconic Italian treat, the Colomba di Pasqua, alongside innovative handheld versions and tasting flight options. These delightful additions are set to be available from April 1, 2026, perfect for elevating home gatherings and picnics.

The Essence of Tradition

The Colomba is a cherished Italian sweet, widely recognized as a staple during the Easter festivities. Shaped like a dove, this traditional bread symbolizes peace and is typically adorned in bakeries leading up to the Easter celebrations. With its rich flavors and soft, melt-in-your-mouth texture, the Colomba has become synonymous with spring in Italy, often paired with dessert wines or sparkling beverages to share among family and friends.

For this year, Princi® will be showcasing the Princi Colomba Pasquale, crafted using time-honored methods that ensure a moist and flavorful experience. This delightful confection is available in three distinct varieties, each offering a taste of Italian culture with a touch of Princi's unique essence. The introduction of the Princi Colomba Mano, a compact option, allows customers to savor this traditional treat in a size that's easy to carry, making it ideal for casual gatherings or gifts.

New Additions to the Menu

Princi Colomba Pasquale

By preserving the classic recipe from Milan, the traditional Colomba is baked using panettone starter, imparting a rich, moist texture. Topped with almonds, pearl sugar, and powdered sugar, this treat offers a wonderful combination of crunch, sweetness, and a savory finish.

Princi Colomba Pasquale Cafe Chocolate

This variant brings in the unique touch of coffee, blending coffee powder and extracts to create a robust flavor profile. Combined with dark chocolate chips and macadamia nuts, this adult-oriented treat gives a harmonious balance of bitterness and sweetness, perfect for coffee lovers.

Princi Colomba Pasquale Fragola White Chocolate

Inspired by Easter, this exquisite treat features strawberries and white chocolate, encapsulating the essence of spring. The subtle tartness from raspberry powder complements the creamy cake, topped with pearl sugar and pistachios, forming a delightful springtime taste sensation.

Handy Sizes for Everyday Enjoyment

The Princi Colomba Mano offers the same traditional flavors but in a portable size. Ideal for gifts, gatherings, and outdoor picnics, these smaller versions allow you to bring the essence of Italy to any occasion. Each chocolate variant also features unique toppings, enhancing the overall experience with the same attention to detail that defines Princi®.

Sample All the Flavors

In addition to the handheld offerings, the Princi Colomba Mano Flight provides an exciting opportunity to taste three distinct flavors in one sitting. This experience is designed to help guests discover their favorite, served with a light mascarpone cream to add a layer of deliciousness. Perfectly complementing coffee, this option is recommended for a relaxing springtime treat.

Pricing and Availability

• - Princi Colomba Pasquale (Takeaway only): ¥5,000
• - Princi Colomba Pasquale Cafe Chocolate (Takeaway only): ¥5,400
• - Princi Colomba Pasquale Fragola White Chocolate (Takeaway only): ¥5,400
• - Princi Colomba Mano (Takeaway only): ¥1,250
• - Princi Colomba Mano Cafe Chocolate (Takeaway only): ¥1,500
• - Princi Colomba Mano Fragola White Chocolate (Takeaway only): ¥1,500
• - Princi Colomba Mano Flight (In-store only): ¥980

These delectable offerings will be available at select locations including Starbucks Reserve Roastery Tokyo, Princi Daikanyama T-SITE, and others starting April 1, 2026.

Experience the Taste of Italy in Japan

Princi® began its journey in Milan in 1985. With a menu that features Italian bread, pastries, salads, and desserts, it provides an authentic taste of Italian culture. Princi® brings this tradition to Japan, with multiple locations offering a slice of Italian life. Experience the quality of Princi® today and indulge in the flavors of spring.