HUAWEI Mobile Services' Commitment to Transforming Tourism at MWC 2025

HUAWEI's Vision for the Future of Tourism at MWC 2025

During the Mobile World Congress (MWC) 2025 held in Barcelona, HUAWEI Mobile Services made headlines by showcasing its strong commitment to revitalizing the tourism sector. As outbound tourism from China continues to surge, especially towards Spain, the need for adaptation to changing consumer behaviors has never been more critical. The focus for the year 2025 emphasizes trends like year-round tourism, catering to travelers during off-peak seasons, and promoting decentralized travel experiences beyond major urban areas.

Understanding Changing Consumer Preferences

Chinese tourists are increasingly inclined to book long-term accommodations aimed at immersing themselves in local cultures and comforts. This shift in preference highlights the necessity for the tourism industry to innovate and offer more personalized experiences that cater to these evolving needs. HUAWEI's strategy in this regard involves leveraging its platform, Petal Ads, to provide businesses with valuable insights based on real-time data, enhancing their ability to connect with Chinese tourists effectively.

Strengthening Partnerships Through MOUs

At the MWC 2025, HUAWEI Mobile Services solidified its role in the Spanish tourism landscape by signing two Memoranda of Understanding (MOUs) with the Ministry of Tourism and Foreign Affairs of the Regional Government of Andalucía and the Madrid City Council. This collaboration is set to lay the groundwork for innovation and heightened economic impact within the tourism sector.

In a statement, Shan Xuefeng, Managing Director of Ecosystem Development and Sales for HUAWEI Consumer Cloud Service, expressed excitement over partnering with local tourism authorities to enhance premium travel experiences in Spain. By merging digital solutions with the commitment to tourism growth, both parties aim to create a smarter, more innovative, and sustainable tourism ecosystem. Such an ecosystem aspires to provide unforgettable experiences for Chinese travelers.

Enhancing Andalucía's Global Profile

The signing of the MOUs emphasizes a commitment to positioning Andalucía as a leading European tourism destination. This partnership exemplifies the joint efforts to design impactful co-marketing initiatives and to deepen collaboration in the coming years. Arturo Bernal, Tourism Minister of Andalucía, stated that this cooperation would enhance their competitive stance as they engage with the burgeoning Chinese market. Given the market size, their strategies will rely significantly on business analytics and fostering partnerships with prestigious brands like HUAWEI, which holds substantial influence among Chinese consumers.

Focus on Madrid's Growing Tourism Market

Similarly, the influx of Chinese tourists into Madrid presents an opportunity that HUAWEI Mobile Services and the Madrid City Council aim to capitalize on. In 2024 alone, the number of Chinese visitors to the city rose by an impressive 74.2%, and this partnership is designed to further transform how Chinese tourists explore Madrid, one of the world’s most attractive travel destinations.

By signing an MOU with the Madrid City Council, HUAWEI is set to enhance the overall travel experience for these tourists. The partnership advocates for decentralized tourism, encouraging visitors to uncover lesser-known gems beyond traditional hotspots and promoting off-peak travel to improve resilience. This initiative aligns with Madrid's digital transformation strategy and commitment to sustainable tourism practices.

Ector Coronel, Managing Director of Tourism at the Madrid City Council, emphasized that Madrid is looking toward the future of travel by merging advanced digital solutions with responsible tourism policies.

Conclusion: A New Era for Tourism in Spain

These agreements reflect HUAWEI Mobile Services' dedication to helping Spain adapt to the changing expectations of Chinese tourists, thereby reinforcing its stature as a premier tourist destination. HUAWEI Mobile Services, widely recognized for delivering a comprehensive mobile ecosystem that includes offerings such as AppGallery, Mobile Cloud, and Petal Ads, aims to leverage its 730 million users across 170 countries and regions to create a tailored experience for travelers.

In summary, the initiatives and partnerships highlighted by HUAWEI at MWC 2025 pave the way for a more innovative and responsive tourism industry in Spain. By focusing on understanding evolving consumer dynamics and strengthening collaborations with local entities, HUAWEI is poised to set transformative trends in the travel landscape.