#Japan #Hiroshima #Seven-Eleven #Yasuda University #Cute Gourmet

Introducing the "Cute Gourmet Fair" by Yasuda Women's University

On June 16, 2023, Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, will roll out the "Cute Gourmet Fair" at around 1,000 stores in Hiroshima and three neighboring prefectures: Tottori, Shimane, and Yamaguchi. This initiative is part of a collaboration with Yasuda Women's University, established under a comprehensive partnership agreement with Hiroshima Prefecture.

The fair presents four specially developed products by the university students, embodying the slogan “OK!! Hiroshima,” which represents the idea of delicious, easy, and cute food options. The students incorporated their unique perspectives, emphasizing appearance and taste, into these new offerings. The aim is to create products that facilitate enjoyable meals without the pressure, encouraging individuals to appreciate their daily food choices.

Addressing Social Issues with Taste and Aesthetics

In recent years, there has been increasing concern regarding young people skipping breakfast or opting for convenient single meals, leading to a hypothesis that it's not a lack of interest in food but rather the absence of appealing options that cater to the young generation. This collaboration aims to rethink how students can enjoy meals naturally and effortlessly through visual appeal and creativity. By focusing on aesthetics and making food items
visually appealing,” a product cycle emerges where the cuteness invites customers to pick up and ultimately enjoy the food.

Product Lineup

1. OK!! Three-Flavor Rice Balls

• - Price: 275 yen (tax included: 297 yen)
• - Release Date: June 16, 2023
• - Sales Area: Tottori, Shimane, Hiroshima, Yamaguchi Prefectures

A delightful set of rice balls featuring three different flavors, made with fiber-rich glutinous barley. Topped with star-shaped cheese and heart-shaped ham, they are as cute as they are tasty.

2. OK!! Cold Spinach and Lemon Custard

• - Price: 298 yen (tax included: 321.84 yen)
• - Release Date: June 16, 2023
• - Sales Area: Tottori, Shimane, Hiroshima, Yamaguchi Prefectures

An eye-catching cold custard that uses special ingredients for texture and taste accents. The package features a clover-shaped seal, adding a unique touch to its appearance.

3. OK!! Pumpkin Cloud Soup

• - Price: 398 yen (tax included: 429.84 yen)
• - Release Date: June 16, 2023
• - Sales Area: Tottori, Shimane, Hiroshima, Yamaguchi Prefectures

Combining sweet pumpkin puree with whipped cream, this dessert-style soup comes with butter-flavored bread crust, providing a fulfilling meal experience.

4. OK!! Colorful Spinach Omelet

• - Price: 230 yen (tax included: 248.40 yen)
• - Release Date: June 16, 2023
• - Sales Area: Tottori, Shimane, Hiroshima, Yamaguchi Prefectures

This sweet treat boasts a chewy white omelet made with spinach puree, beautifully presented to encourage easy vegetable intake.

Collaboration Insights

The collaboration between the students of Yasuda Women's University, introduced by Hiroshima Prefecture’s government, and Seven-Eleven is about turning the idea of “cuteness” into a catalyst that makes meals both delicious and enjoyable. This exclusive offering is designed to bring smiles and health to the local community, empowering young consumers to engage with their food choices in a fun and appealing manner.

Conclusion

These delightful products symbolize a forward-thinking approach to catering food needs while addressing social trends. With a strong focus on aesthetics and taste, the "Cute Gourmet Fair" seeks to make a positive impact in the Hiroshima region, promoting healthy eating habits among young people.

Important Notes:

• - Prices may vary by store.
• - Prices displayed include consumption tax of 8% based on reduced tax rate.
• - Products may run out or be discontinued due to various factors.
• - Some stores may not carry certain items or may have different product names and specifications.
• - Images used are for illustrative purposes only.
• - For the latest regional product information, please visit the official website.