NTT Docomo Partners with Love Live! Series for Exciting Collaboration Campaign
From July 22, 2026, to July 21, 2027, NTT Docomo is set to launch a captivating collaboration campaign with the popular Love Live! series. This event will introduce a special design feature in the dポイントクラブアプリ and d払いアプリ, displaying a total of 20 unique designs inspired by six different installments of the Love Live! franchise, including the latest title 'Ikizuna Live! LOVELIVE! BLUEBIRD.' This campaign promises to enhance the user experience and allow fans to engage more deeply with their favorite characters during everyday transactions.
As part of the campaign, users can enjoy a range of collaborations tailored to the Love Live! series based on the dポイント they accumulate through their daily shopping. This is sure to be a delightful opportunity for fans to enjoy and celebrate their favorite series in a fresh and exciting way.
A New Era of Customization in Mobile Apps
Docomo has been expanding its app functionality since 2024, introducing features such as the 'kisekae design' option in the dポイントクラブアプリ. By 2025, this feature was also integrated into the d払いアプリ. The integration of such designs across various genres, including sports, anime, and entertainment, exemplifies the company’s commitment to providing diverse options for its users. Currently, the menu features over 120 intellectual properties (IPs) and more than 400 designs, highlighting an ongoing effort to engage with a broad audience.
The fashionable customization offered through the kisekae feature reflects the rising trend of 'oshi katsu'—or supporting favorite shows or characters in daily life. The addition of Love Live! series caters to a diverse demographic, making every payment a more enjoyable experience.
Six Popular Series Take Center Stage
The exclusive designs available during this campaign feature characters from:
- - Love Live!
- - Love Live! Sunshine!!
- - Love Live! Nijigasaki High School Idol Club
- - Love Live! Superstar!!
- - Love Live! Renanokuyama High School Idol Club
- - Ikizuna Live! LOVELIVE! BLUEBIRD
These creative designs can be set from the 'kisekae' features within the dポイントクラブ app or d払い app, allowing fans to express their fandom while managing regular transactions. Users will also find vertical images of the designs within the dポイント club app for added customization joy. Simply tap on the horizontally displayed image after selecting your design.
User-Friendly Guide for Customization
To set a Love Live! design in the dポイントクラブ app:
1. Update the app to the latest version and launch it.
2. Tap on the barcode area on the home screen.
3. Click on the 'Card Kisekae' button.
4. Choose your favorite Love Live! series design to apply.
For the d払い app:
1. Ensure your app is updated and open it.
2. Tap the 'Kisekae' button at the bottom of the home screen.
3. Select your preferred design from the Love Live! series.
Please note that after the campaign period ends, designs will revert back to default settings automatically.
An Expanding World of Collaboration
In addition to enhancing app design, users who engage with the Love Live! series designs when shopping will accumulate dポイント, contributing to further collaborative projects. A notable initiative tied to this campaign is the goal of achieving 10 million dポイント collectively earned, which will lead to Docomo presenting a large floral tribute at the upcoming 'Love Live! Series 15th Anniversary LoveLive! Festival.' This effort aims to strengthen the community bond while providing fans with more pathways to enjoy the Love Live! universe.
Docomo plans to continue rolling out various collaboration campaigns designed to entertain and engage its customers in the future. The Love Live! series itself is a beloved project depicting high school girls achieving their dreams through the medium of idol performance, a trend that has garnered widespread acclaim through its various adaptations into anime and live events.
For more information and updates, please refer to the official campaign site.
Please refer to the provided links for downloading respective apps and for more details on the kisekae feature.
Disclaimer: Campaign details may change without prior notice, and the end of the campaign will be announced in advance.