HIS and Satoyume Collaborate for Chino City’s Future
In a significant step towards regional revitalization,
HIS (Hankyu Hanshin Express Holdings, Inc.) has partnered with
Satoyume and the municipality of
Chino City, Nagano Prefecture. The focus of this collaboration is to develop a new destination that will not only boost tourism but also leverage the area’s rich historical and cultural backdrop, particularly its scenic landscapes embracing the
Yatsugatake and
Tateshina Highlands.
The newly signed comprehensive agreement emphasizes multiple areas for cooperation: local revitalization, tourism enhancement, and creating strategies for inbound tourism. Chino City, known for its abundant outdoor activities, aims to attract more visitors and residents who can enjoy a balance between telecommuting and leisure activities.
One key aspect of the partnership is the
Destination Create Project, which is set to launch in September 2024. This initiative, backed by HIS and Satoyume, will introduce various experiences and interactions, crafting new pathways for tourism and living that resonate with modern needs. The goal is to invigorate Chino City’s local community and enhance its appeal as a versatile environment for residents and visitors alike.
Key Agreement Highlights
The overall agreement lays out several focal areas, including:
1. Development strategies for local industry and tourism.
2. Efforts to promote the unique attractions and heritage of the region.
3. Formulating inbound tourism strategies for effective execution.
4. Initiatives to enhance visitor engagement at local attractions.
5. Engagement strategies for fostering connections with potential new residents.
6. Attraction and collaboration with businesses to support local growth.
7. Promotion of
SDGs (Sustainable Development Goals) initiatives.
8. Utilization and preservation of the natural environment.
9. Development and promotion of cultural, industrial, and tourism sectors.
10. Additional actions necessary for achieving outlined goals.
Specialized Personnel for Local Support
In tandem with the comprehensive agreement, HIS has established a plan to dispatch specialized personnel to Chino City starting in May 2025, for a duration of up to three years. This targeted support aims to assist with project implementation for regional revitalization and tourism development. The initiatives include:
- - Creating products that leverage local resources for wellness telecommuting.
- - Establishing a sales framework and training personnel to support these initiatives.
- - Designing a scheme that utilizes the corporate hometown tax system to bolster local sales efforts.
- - Engaging in various tasks that contribute to regional rejuvenation.
Conclusion
This collaboration marks a vital partnership aimed at not just benefiting Chino City but also exemplifying a model of cooperative growth between private companies and local governments. By combining strengths, these entities aim to foster a thriving environment that appeals to new populations while enhancing the charm of Chino City as a destination rich in experiences and natural beauty.
For inquiries regarding the Destination Create Project, visit
Destination Create Project Contact.