#USA #Austin #ROLLER #Benchmark Report #Attractions

ROLLER Strengthens Industry Insights with ROLLER iQ and 2026 Benchmark Report Launch

In a bold move to enhance industry intelligence for the leisure and attractions sector, ROLLER, a comprehensive venue management platform, has unveiled two major initiatives at the IAAPA Expo 2025. The first is the release of the 2026 Attractions Industry Benchmark Report, which promises to deliver unmatched insights to operators across the industry. Furthermore, ROLLER has integrated crucial benchmarking data into its innovative AI assistant, ROLLER iQ, providing users with actionable, real-time comparisons against industry benchmarks—an industry-first offering.

The driving force behind these initiatives, Luke Finn, Co-founder and CEO of ROLLER, emphasized the necessity for operators to have clarity and confidence regarding their performance metrics. He stated, "With our 2026 Attractions Industry Benchmark Report, we equip the attractions community with essential industry intelligence." For users of ROLLER iQ, this means an enhanced experience where they can access personalized and immediate benchmarks directly within the platform, allowing operators to see how their venue's performance stacks up against industry standards.

Key Features and Insights

The new benchmarking feature within ROLLER iQ provides operators with a unique view of their performance relative to industry averages without the need to access external reports. Powered by aggregated, anonymized data from the extensive ROLLER ecosystem, this feature offers insights on crucial performance indicators such as online booking conversions, return visitation, and spending per head.

Luke Finn highlighted the importance of this innovation, declaring, "We've taken benchmarking out of static reports and into the operator's hands. ROLLER iQ now delivers vital intelligence that is live and tied directly to everyday performance."

Accompanying ROLLER iQ's enhancements, the 2026 Attractions Industry Benchmark Report is now available to all who register for access. Based on an extensive dataset collected from hundreds of thousands of data points, the report showcases the evolving trends that shape modern guest experiences. Among its key findings:

• - Online Checkouts and Revenue: Online bookings now contribute to 45% of an operator's revenue, despite making up only 33% of total bookings.
• - Memberships and Repeat Visitation: Members of attractions exhibit nearly five times more loyalty, with an average of 4.9 visits per year compared to non-members' 1.3 visits.
• - Mobile Ordering Impact: Orders made via mobile platforms result in transaction values that are 3.3 times higher than those through conventional point-of-sale systems.
• - Digital Payments: Digital wallet transactions, such as those using Google Pay and Apple Pay, account for 23.8% of online transactions, and their values are 1.96 times larger than those from physical cards.

By merging in-platform benchmarking capabilities with comprehensive industry reporting, ROLLER is reshaping the approach to data usage within the attractions sector. This strategy aligns with their mission to render all data both accessible and actionable, delivering transformative insights for operators globally.

Looking to the Future

As the attractions industry quickly evolves, Finn communicates a forward-looking vision: "The attractions industry is changing rapidly, and an intelligent approach will define the forthcoming era of growth. Our objective is to support every operator, regardless of size, by providing insights that guide them towards realizing their full potential."

Operators eager for insights can access the complete 2026 Attractions Industry Benchmark Report, which includes an array of data, infographics, and strategic recommendations to amplify their operation's success. ROLLER continues to position itself as a leader in the evolution of intelligence within the attractions industry, signalizing an exciting horizon for operational excellence.

For further details and access to the full report, visit ROLLER's official website.

About ROLLER: ROLLER is an innovative cloud-based venue management platform meticulously crafted to enhance the guest experience at every level. Streamlining business processes for its clients, ROLLER enhances operational efficiency, leading to maximized revenue streams. Its all-in-one service suite encompasses various functionalities such as Online Ticketing, Point-of-Sale systems, Integrated Payments, Membership options, Gift Cards, Waivers, Self-Service Kiosks, Cashless Wallets, and Guest Surveys, among others.