#Japan #Kyoto #YOJOY #Women's Underwear #Period Comfort

Embracing Change: YOJOY's New Underwear Series

In a remarkable step towards enhancing women's comfort during their menstrual cycles, the renowned femcare brand YOJOY, established by Wacoal, has launched an innovative line of underwear named "Utsuroi mo Taoyakana ni." Available from May 28, 2026, at select retailers and online stores, this unique collection recognizes the hormonal fluctuations women experience during their menstrual cycles and aims to provide both comfort and elegance.

The Concept Behind the Series

The guiding ethos of the "Utsuroi mo Taoyakana ni" series is encapsulated in the phrase, "Embrace your natural self and embody adult beauty." With an emphasis on women in their late 30s to early 40s who juggle responsibilities such as career and family, this collection acknowledges the physical and emotional challenges posed by hormonal changes. It caters to the desire of these women to feel at ease while still embodying a sense of adult beauty and positivity.

Rather than viewing underwear as a necessary burden, YOJOY positions their products as uplifting garments that eliminate discomfort and enhance wearability. The introduction of this series is a response to the common struggles faced by women during various phases of their menstrual cycle, providing attractive options that make one feel light and confident.

Innovative Design and Material Choices

The collection features a non-wire bra that has been designed with breathability in mind. Made from a cotton blend that wicks moisture, it eliminates the discomfort often associated with traditional bras. To provide support without the use of elastic, the band employs a folded fabric technique, ensuring stability and comfort. The elegant cut of the bra enhances the décolletage while giving a flattering silhouette. The use of free-cut lace at the back smooths the figure, creating an attractive and sophisticated look.

In terms of color, the collection is inspired by natural scenes, featuring four soothing shades: Akane (a warm sunset red), Horizon Blue (a vibrant blue of clear skies), Forest Green (a rich green reminiscent of lush forests), and Apricot (a bright, life-affirming hue). The colors were carefully chosen to promote positivity even during fluctuating times, aiming to help women feel at ease in both body and mind.

YOJOY's Commitment to Women's Comfort

YOJOY understands that throughout a woman's month, there are various fluctuations tied to the menstrual cycle. A woman's body and mind can change due to hormonal influences, stress from work, or lifestyle. The brand focuses on these cyclical changes, providing underwear designed to support self-care aligned with one's personal needs and feelings.

Each piece in the "Utsuroi mo Taoyakana ni" series offers a unique response to the various emotional and physical demands experienced during different phases of the menstrual cycle. For example, the materials and designs prioritize comfort while allowing each woman to embrace her individuality during this natural process.

Features of the Products:

• - Non-Wired Bra (Model No. BAJ140): Priced at ¥5,610, available in sizes S, M, L, LL. This model emphasizes friendly wearability with moisture-wicking capabilities, stable support, and an elegant silhouette.
• - Normal Shorts (Model No. PAJ140): Starting at ¥3,080, these shorts combine comfort and a secure fit, minimizing any unwanted creases or shifts during wear.
• - Boyshorts (Model No. PAJ640): At ¥3,300, these boyshorts blend soft lace with practical design elements to ensure a comfortable fit while maintaining a fashionable appearance.

Conclusion

The launch of the "Utsuroi mo Taoyakana ni" series by YOJOY is more than just a new collection of underwear; it’s a commitment to supporting women throughout their menstrual cycles, reflecting their diverse emotional and physical needs. Each piece reinforces the idea that comfort and beauty can go hand in hand, allowing women to navigate their daily lives with confidence. Embrace your natural beauty and experience the joy of comfortable style with YOJOY.

For more details and to explore the collection, visit the YOJOY official website.