Partnership Overview
The collaboration between Epos Card, a fintech subsidiary of the Marui Group based in Nakano, Tokyo, and GINKAN, headquartered in Chuo, Tokyo, marks a new phase in the realm of digital payments and consumer experiences. Announced for October 24, pre-registration for the innovative ‘SyFu Card’ is now open, with both companies keen to redefine how payment data can be utilized as a digital asset within the GameFi ecosystem.
What is SyFu?
SyFu is a groundbreaking project that employs payment data to create a decentralized physical infrastructure network called DePIN. This platform allows users to enjoy their everyday spending as a game, where their payment activities can yield NFTs and tokens. Accumulated payment data serves as a universal credential, validating personal spending records, and constructing a DePIN framework.
The MANEKINEKO NFT shines as a pivotal feature within SyFu, acting as a gateway for users. The more they engage in real-world spending, the more their NFTs grow, unlocking a stream of rewards through tokens and additional NFTs. This unique gaming approach not only encourages spending but adds a layer of fun and incentive to daily transactions.
Background of the Collaboration
The Marui Group has championed a mission to create an inclusive society where everyone can experience happiness. In 2019, they established a vision to transcend the traditional conflict between impact and profit by fostering an economy driven not by functionality or price but by individual emotions and values. With this vision guiding them, they aim to create a new economic realm, termed the 'Economy Driven by Likes,' focusing on fintech and supporting businesses that resonate personally with individuals.
SyFu epitomizes this development, portraying itself as a GameFi platform where payment data can be converted into valuable digital assets. By integrating the community-centric aspects of SyFu with their credit card offerings, Epos Card and GINKAN aim to drive a new wave of consumer behavior, inspired by personal interests and aspirations.
Details of the SyFu Card
The SyFu Card promises numerous added benefits that are not available through typical usage within the platform. Designed around the emblematic MANEKINEKO, which also serves as the inspiration for various NFTs on the platform, this card embodies the essence of supporting users’ beloved activities. Specifics regarding the launch date and associated perks will be detailed in forthcoming announcements.
Pre-registration for the SyFu Card
- - Registration Period: October 24, 2025 – start of card issuance
- - Registration Location: Access the pre-registration page here
- - Registration Method: Users must register their email addresses via a dedicated page, with further information about registration perks available at the same site.
Company Details
GINKAN
- - Name: GINKAN Inc.
- - Headquarters: 3-11-3 Ginza, 7th Floor LEAGUE Ginza, Chuo, Tokyo, 104-0061, Japan
- - Website: ginkan.jp
- - CEO: Tomoe Kamiya
Epos Card
- - Name: Epos Card Co., Ltd.
- - Headquarters: 4-3-2 Nakano, Nakano, Tokyo, 164-8701, Japan
- - Phone: 03-4574-0101
- - Website: eposcard.co.jp
- - CEO: Akira Aida
- - Business Focus: Credit card services and loans.
Marui Group
- - Name: Marui Group Co., Ltd.
- - Headquarters: 4-3-2 Nakano, Nakano, Tokyo, 164-8701, Japan
- - Phone: 03-3384-0101
- - Website: 0101maruigroup.co.jp
- - CEO: Hiroshi Aoi
- - Key Subsidiaries: Epos Card, Marui Co., Ltd., M&C System Co., Ltd., among others.
In conclusion, this cooperation not only enhances the services provided by both Epos Card and GINKAN but also signifies a shift towards more engaging economic engagement through the fusion of technology and consumer behavior, setting a trend for the future.