MRT Launches Research Consulting Service Leveraging 100,000 Physician Network

MRT Launches Research Consulting Service for Healthcare

MRT Inc., headquartered in Shibuya, Tokyo and led by CEO Tomoya Ogawa, has announced an innovative one-stop business matching service, utilizing its vast network of 100,000 physician members. This service, designed for the pharmaceutical, medical device, and healthcare sectors, offers comprehensive support including physician surveys, interviews, and promotional activities.

Background and Goals

Since its establishment, MRT has leveraged its extensive network of physicians across Japan, providing a platform that caters to medical professionals, institutions, patients, and other stakeholders in healthcare. With around 200,000 healthcare personnel, including approximately 100,000 active physician members, MRT is well-positioned to deliver valuable information, including job opportunities and pharmaceutical insights. This proactive approach allows MRT to target specific demographics effectively, ensuring timely and relevant information delivery.

MRT's mid-term management plan emphasizes the vision of 'Delivering the Value of Physicians to Society', fostering diverse service deployment aimed at enhancing the 'active roles of physicians'. This plan ultimately seeks to maximize public health value across society.

In recent times, the demand for real feedback from practicing physicians has surged in product development and marketing within the healthcare industry. However, gaining insights from busy physicians can be challenging, usually requiring significant time and costs for designing and implementing surveys. To address this issue, MRT, known for its annual matching of about 250,000 physician-related inquiries, has launched its new services to aid corporate marketing and business development.

Service Details

MRT is moving beyond traditional job placement services, highlighting the intrinsic value and expertise physicians offer. The newly launched service portfolio is a direct outcome of their mid-term management initiatives.

Service Offerings

1. Physician Surveys and Web Interviews: Targeted surveys that filter physicians according to specialties and positions, providing both quantitative and qualitative insights. Quick turnaround for simple surveys is about two weeks.
2. Promotional Support: Enhancing awareness through direct mail, email campaigns, and banner advertisements targeted at physicians.
3. Content Creation: Crafting articles backed by medical professionals and supporting AI development through medical data annotation.
4. Southeast Asia Market Research: Conducting interviews with local physicians to capture real-world market insights.
5. Consultations and Assignments: Offering flexible arrangements for consulting and project-related tasks.

Access to the research and consulting site powered by the network of 100,000 physicians can be found at MRT Business.

Future Prospects

MRT continues to enhance its digital content offerings for physician marketing. It is actively participating in initiatives like the 'Healthcare Ad Network Promotion Consortium' to effectively leverage its physician network. Through the provision of valuable information and opportunities, MRT aims to accumulate physician intellectual properties, contributing to superior healthcare services and expanded professional engagements for physicians.

As healthcare demands increase, MRT remains committed to continuously improving its services to promote public health effectively. Its efforts are aligned with broader health promotion objectives, ensuring responsiveness to evolving market needs.

For Service Inquiries

Contact MRT Inc.'s Medical and Healthcare Division Business Planning Group (Attention: Tabuchi) via phone at 03-6415-5295 or email at [email protected].