Tokyu Land Corporation Launches ReINN to Revolutionize the Japanese Lodging Market

Tokyu Land Corporation, located in Shibuya, Tokyo, has announced the establishment of a new company, ReINN, through its internal venture system, STEP, initiated in 2019. This move aims to innovate the domestic lodging sector by leveraging unused real estate assets for new business opportunities. The company's mission is to redefine Japan's lodging market through comprehensive support for vacation rental services, addressing significant barriers faced by property owners.

Background of ReINN

The demand for vacation rentals in Japan is steadily increasing; however, many property owners struggle due to a lack of expertise in operations, challenging financing, and uncertainties surrounding potential buyers. Recognizing these challenges, Tokyu Land Corporation is launching the ReINN platform that offers a comprehensive solution ranging from the establishment to the management and transaction of vacation rental properties. This platform seeks to simplify the operational process for property owners, allowing them to receive unified support while minimizing their burdens.

The introduction of ReINN aims to mitigate the risks and hurdles that investors may encounter when venturing into the vacation rental market. The platform facilitates a straightforward yet profitable operational structure, encouraging more investors to join this growing field.

Features of the ReINN Platform

ReINN is designed to provide a full support system for investors. A team of specialists will manage operations and offer marketing assistance, ensuring stability and reliability through strategic operational methodologies derived from up-to-date market analysis. Investors can leverage loans for enhanced returns, making it easier to benefit from tax reductions through depreciation and expand their asset portfolios. Additionally, ReINN offers support in locating properties and securing future buyers, providing a sense of security for investors so they can focus solely on the management of their properties.

As travel demand continues to rise both domestically and internationally, the vacation rental market is projected to expand significantly. By combining Tokyu Land Corporation's extensive real estate management expertise with high-value services unique to the vacation rental business, ReINN presents a promising investment opportunity with potential capital gains for investors.

Commitment to Social Issues

Tokyu Land Corporation's mission also includes addressing societal issues such as the vacant property problem in Japan. By offering a platform for using underutilized homes as lodging facilities, ReINN endeavors to revitalize local communities and enhance the value of real estate assets. The initiative aims to not only provide attractive and stable income opportunities for investors but also to contribute positively to social challenges.

Looking Ahead

ReINN is on a mission to establish an innovative asset management model that balances risk diversification with high returns, contributing to solutions for societal challenges. Going forward, the company plans to enhance service quality and continue expanding its market presence, utilizing strategic deployment based on the latest market data and operational insights. With these efforts, ReINN aims to gain the trust of both domestic and international investors effectively.

Company Overview

- Name: ReINN株式会社
- Location: Shibuya, Tokyo
- Representatives: Ryōichi Akatsu, Shō Kuda
- Corporate Website: reinn.jp
- Owner's Site: Owner's Page

Long-Term Vision: "GROUP VISION 2030"

In 2021, Tokyu Land Corporation announced its long-term vision, "GROUP VISION 2030," representing their commitment to environmental management and digital transformation with the motto "WE ARE GREEN." The company has made significant strides toward becoming a leader in environmental initiatives, achieving 100% conversion to renewable energy for its operational sites and properties by the end of 2022 and receiving certification for RE100 goals by March 2024, a first among Japanese companies.