#Japan #Tokyo #SAKE HUNDRED #Omikuji #New Year Edition

Experience the Fortune of Sake

SAKE HUNDRED, a prominent sake brand under Clear Inc, has launched its very first pop-up event, running from November 20 to November 23, 2025, at Daikanyama Address. This unique event offers visitors a chance to immerse themselves in the enchanting culture of sake during the New Year's season.

A Celebration of Fortune

The highlight of this pop-up is the ‘Omikuji’ tasting experience, where visitors draw fortunes that correspond to rare sake selections. The event is designed to celebrate the beginning of a new year, encouraging guests to gather with loved ones, savoring the rich traditions surrounding Japanese New Year celebrations.

Features of the Event

The pop-up presents three main activities:
1. Omikuji Tasting – Sample sake based on the fortune drawn.
2. Original Ema – Contribute personal wishes for the upcoming year.
3. Special Sales – Limited releases of the 'Byakko New Year Edition 2026'.

The Event Space

Located right in the vibrant Daikanyama area, the pop-up can be found near the main road of Daikanyama Address, making it easily accessible within a minute's walk from the Tokyu Toyoko Line's North Exit. The festive decoration, embodying the spirit of New Year, has already drawn attention from passersby, who pause to take photos outside the venue.

Gathering Elation and Anticipation

On November 19, prior to the event's public opening, a special preview was held for influencers and media representatives. Feedback from attendees highlights the exhilarating experience of savoring the essence of New Year's celebrations in advance. The primary attraction, the Omikuji Tasting, invites participants to draw fortunes that determine which sake they can sample among various options from SAKE HUNDRED. A draw costs ¥2,200, and the sake selections include flagship 'Byakko Betsu Aji' and even a luxurious aged sake priced at ¥150,000.

Pairing Delights

Tasting isn’t just about sake—guests can also choose a complementary dish. The options include marinated salmon with mixed beans, duck meat with orange and balsamic sauce, and a caprese featuring white peach and mozzarella. These gourmet dishes are particularly well-matched, with patrons finding the peach and mozzarella caprese a delightful pairing with the Byakko sake.

Crafting Greetings for the New Year

Another captivating element is the offering of original Ema, inspired by Byakko New Year Edition 2026 labels. Guests can inscribe their wishes for the new year on these wooden plaques, which can be hung at the event dedicated display or taken home as a keepsake.

Exclusive Releases

In addition to tastings, guests can purchase bottles of the exclusive Byakko New Year Edition 2026, available through a lottery that will take place during the pop-up days. This limited edition sake represents an invitation to make the New Year celebration special.

Continuing Efforts for Global Engagement

SAKE HUNDRED aims to attract foreign visitors through ongoing pop-up events like this one. Historically focused on e-commerce sales, they are now moving to capitalize on in-person experiences that attract the growing inbound tourist market. Data indicates a significant uptick in foreign visitor numbers during Japan's cherry blossom and autumn foliage seasons, making this November event particularly strategic.

Applying Tradition to Modern Flavors

The Byakko New Year Edition is not only a symbol of celebration but also embodies high-quality brewing techniques, offering an exquisite balance of flavor and clarity, making it a remarkable addition to any dining experience.

SAKE HUNDRED continues to engage with enthusiasts and collectors, fostering a community centered around the appreciation of premium sake, while ensuring an unforgettable experience at their daily activities until November 23. Don't miss this extraordinary occasion to explore the art of sake culture while welcoming the New Year with joy and richness.

Event Details:
Date: November 20-23, 2025
Location: Daikanyama Address SpaceA, Tokyo
Reservations: Recommended, but walk-ins are welcome if space is available.
Website: SAKE HUNDRED Event