#SDGs #Mishima #Earnest Corporation #Mishima Festival

The Commitment of Earnest Corporation to Tradition and the Environment

Earnest Corporation, a franchisee of Apaman Network, is proud to announce its participation in the Mishima Festival, a celebration slated for August 15, 2025. This event is a testament to the company's dedication to regional contribution and community engagement. With a solid reputation as the leading provider in the rental housing brokerage industry, Earnest Corporation is not only a business entity but also a pillar of the community.

Environmental Stewardship and Community Engagement

For nearly two decades, Earnest Corporation has led cleaning initiatives along the Genbe River, a breathtaking stream in Mishima City, which is fed by Mount Fuji's spring waters. This clear river becomes home to countless fireflies during early summer, creating a magical atmosphere that captivates residents and visitors alike. Recognizing the fragility of this ecosystem, the company has made significant efforts to preserve this natural habitat.

With community dynamics changing and an aging population leading to a shortage of volunteers, Earnest Corporation's employees are rallying together to fill this gap. Each year, this dedicated team collects nearly 100 bags of waste, approximately 45 liters each, from the riverbanks. This initiative serves a dual purpose: it keeps the river clean and fosters a sense of responsibility among staff and their families.

As Jun Yamamoto, the Corporate Affairs Section Chief at Earnest Corporation, aptly stated, “Fireflies can only thrive in clean water. Our mission is to make the Genbe River a place where fireflies will want to live.