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Miva Launches Vexture: A Game Changer for Ecommerce

In a notable advancement for online retail, Miva has unveiled Vexture, a state-of-the-art tool designed to enhance product discovery for online stores. This innovative search solution utilizes artificial intelligence to deliver faster, more relevant search results, closely aligned with actual customer intent. What sets Vexture apart from traditional search algorithms is its ability to go beyond mere keyword matching and truly comprehend what shoppers are looking for.

The Challenges of Online Retail Search

Searching for products online comes with its own set of challenges. Customers often type vague queries that could mean many things, inadvertently cause spelling errors, or search using long phrases that traditional search engines struggle to interpret. Vexture addresses these issues head-on by adopting a more intuitive approach to understanding shopper language.

CEO Rick Wilson explains, “Ecommerce search often falters when it expects customers to think like machines. With Vexture, we’ve created a system that grasps what your customers intend and guides them to the right products more efficiently.” The primary goal of Vexture is to eliminate frustrating dead ends in the search process, thus enhancing the user experience and increasing conversion rates.

Key Features of Vexture

1. AI That Understands Intent: Vexture employs sophisticated natural language processing techniques, enabling it to understand various forms of queries, including typos and longer phrases, effectively disregarding the need for manual synonym adjustments.

2. Intelligent Product Discovery: Whether a customer enters a broad query or specific part numbers, Vexture can adapt to the situation, ensuring they find exactly what they’re looking for.

3. User-Friendly Setup: Vexture is built on Miva's No-Code Platform, allowing merchants to customize search results aesthetically without needing coding expertise.

4. Data Security: By operating privately and securely, Vexture sidesteps the pitfalls of third-party services, which can bog down ecommerce platforms and incur additional costs.

5. Smart Tuning: Retailers can intuitively adjust settings based on thresholds like Specific, Broad, and Sparse without dealing with complicated ranking rules or weight tables.

6. Conversion Optimization: Vexture minimizes the occurrence of zero-result searches, leading customers directly to the most relevant products, thereby increasing sales opportunities.

7. Rapid Deployment: Vexture integrates seamlessly with Miva stores to allow retailers to preview its features using real data before going live.

The Mechanics Behind Vexture

At the heart of Vexture is an advanced AI engine designed to classify queries into three distinct categories: Specific, Broad, and Sparse. Each category triggers a unique response logic aimed at maximizing product relevance. Retailers utilizing Vexture can easily view real-time search results, simulate AI-driven query classifications, and adjust parameters on-the-fly, all without the need for complex programming tasks.

Availability and Future Prospects

Vexture is now available for Miva’s existing customers as an upgrade, enabling them to activate the tool instantly in preview mode. This allows retailers to validate search results based on live data and transition to live status with a single click once they are ready to enhance their ecommerce search experience.

About Miva

Miva has been at the forefront of ecommerce solutions for over two decades, equipping businesses with the tools they need to drive sales, improve average order values, and reduce overhead costs. Miva's innovative strategies have empowered retailers, wholesalers, and direct-to-consumer sellers across different industries to thrive in the online market. For more information on Miva's offerings, visit miva.com.