SIDAS Japan Partners with Salomon's S/PLUS Membership Program to Enhance Athlete Lifestyle

Introduction to the Partnership

In a remarkable collaboration, SIDAS Japan, renowned for its high-performance sports goods, has teamed up with Salomon, the iconic French brand known for modern mountain sports lifestyles. The partnership was officially announced as part of Salomon's membership program, S/PLUS, which began in October 2023. This initiative aims to offer exclusive benefits to outdoor enthusiasts, particularly S/PLUS members, who will enjoy special pricing at SIDAS Japan’s flagship store, the SIDAS FITTING LAB.

Overview of S/PLUS

S/PLUS is designed to enrich the outdoor lifestyle, rewarding members through a point system (S/PLUS Miles) that can be accrued via product purchases, event participation, and reviews. Depending on the total points collected, members can elevate their status through Bronze, Silver, and Gold tiers. Each tier allows members to exchange their earned miles for coupons, receive invitations to exclusive events, and gain early access to new products. Moreover, S/PLUS members can enjoy discounted services at various lifestyle partners, including hotels and base camps, cooperating with Salomon.

Background of the Partnership

Both SIDAS and Salomon share a rich French heritage and are celebrated brands among outdoor sports enthusiasts globally. Salomon is committed to enhancing the comfort and performance of runners and skiers through innovative footwear, while SIDAS supplies over 150 elite athletes with custom insoles, embodying a shared philosophy of supporting performance from the ground up. This natural affinity between the two companies has led to this groundbreaking partnership.

Exclusive Offers for S/PLUS Members

As a perk of the S/PLUS membership, users can access custom insole creation services at the SIDAS FITTING LAB in Aoyama, Tokyo, at exclusive prices. The discount rates vary by membership status – Silver members receive a 10% discount, while Gold members enjoy a 20% discount. Thanks to SIDAS's high-quality fitting services, S/PLUS members can look forward to improved comfort, injury prevention, and enhanced performance.

About SIDAS FITTING LAB

Opened in September 2022, the SIDAS FITTING LAB in Aoyama is the first direct-operated store by SIDAS, established to bring its insole molding expertise to a wider audience beyond athletes. This flagship shop offers a comprehensive program similar to that used for elite athletes. It is staffed by experienced fitting experts, known as 'Fitting Masters,' who have created over 5,000 pairs of insoles. These professionals diagnose individual foot characteristics and craft the optimal custom insoles accordingly.

Learn more about SIDAS FITTING LAB here.

About Salomon

Founded in 1947 at the foot of the French Alps in Annecy, Salomon has grown into a leading brand for innovative footwear, apparel, and winter sports gear. The Annecy Design Center combines the minds of designers, engineers, and athletes to shape the future of sports and culture. Salomon exists to guide people towards their best selves through mountain sports.

Discover more about Salomon here.

About SIDAS Japan

SIDAS Japan was established in June 2009 by the current President, who had been involved with the SIDAS brand since the 1980s. Specializing primarily in insoles, SIDAS Japan also offers the Podiatech brand for medical applications and Thermic for temperature management solutions. With over 30 years in the sports sector, SIDAS Japan continually contributes to product development tailored for the Japanese market, ensuring high-quality solutions that meet local needs.

For more information, visit here.