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Reba McEntire Returns to Realtor.com® in a New Campaign

In a delightful continuation of its successful Nearly Home™ campaign, Realtor.com® is back with a new wave of creative content featuring country music sensation and sitcom star, Reba McEntire. This fresh installment aims to resonate with home buyers and sellers, delivering laughs and practical insights into the real estate process. Following the overwhelming positive reception of the initial campaign, the company is stepping up to engage its audience further, adding humor and heart to what can often be a stressful journey to homeownership.

The Nearly Home™ campaign has seen significant engagement, with Mickey Neuberger, Chief Consumer and Marketing Officer at Realtor.com®, stating that the original series struck a chord with audiences. By offering relatable scenarios and practical solutions, the campaign seeks to lift the spirits of those navigating the complexities of the housing market. Throughout this new series, viewers are treated to episodes that tackle common home searching challenges, all while showcasing Realtor.com®'s robust tools such as RealView Maps and RealCommute.

Humor Meets Home Buying

One of the standout episodes, “The One with the Zoomies,” follows a couple who recently adopted a lively pup. They humorously compare potential homes, using RealView maps to analyze lot sizes effectively. In another episode titled “The One with the Statement Wall,” the same couple filters their home search based on commute times, enhancing their understanding of the locations best suited to their lifestyle.

These sitcom-style elements not only entertain but also provide practical advice, illustrating how Realtor.com® tools can streamline the home buying process. Each episode serves to remind viewers that amidst the challenges of searching for the perfect home, they are not alone, and assistance is at their fingertips.

Giveaway for Pet Owners

As part of the campaign launch, Realtor.com® is excited to announce a special giveaway. Participants will have the chance to win a luxury dog house tailored for their furry friends, conceptualized by Taylor Morrison, one of America’s most trusted home builders. The inclusion of pet-friendly features has become a top priority for many buyers, with recent research indicating that 50% of prospective homeowners consider pet accommodations as non-negotiable.

The Nearly Home™ campaign debuted in May 2025, marking Realtor.com®'s most significant marketing investment in nearly three decades. This initiative aims to resonate with the 75% of Americans who still view homeownership as an integral piece of the American dream—a perspective that remains steadfast, even in the face of a challenging market.

In addition to its engaging content, the campaign has successfully garnered exposure through high-profile partnerships, including sponsorship of the 60th Academy of Country Music Awards, and an activation event at Reba's House during the CMA Fest. Notably, last month alone, Realtor.com® attracted over 237 million visits, underscoring the campaign's impact and reach.

A Trusted Resource

Realtor.com® has played a pivotal role in the real estate sector for over 25 years, connecting buyers, sellers, and renters with critical insights and powerful tools to facilitate their home finding endeavors. Recognized as the number one site trusted by real estate professionals, Realtor.com® continues to act as a key player, providing a robust suite of marketing tools to support business growth.

The Nearly Home™ campaign, backed by the creative agency GSDM, highlights the company’s commitment to fostering a supportive environment for home buyers. For those interested in exploring the range of resources and tools available through Realtor.com®, or to catch the latest episodes of the Nearly Home™ series, visit www.Realtor.com/nearlyhome. With a blend of laughter and essential insights, Realtor.com® is here to navigate your path to homeownership with you.