#Japan #Tokyo #HARU #Nijito #Kurokami Scalp

Haru Unveils Revamped Hair Care Products

Haru, a renowned head beauty brand from nijito, announced the renewal of three staple hair care products set to hit the market on September 1, 2026. Known for its long-selling all-in-one shampoo, "kurokami scalp", Haru aims to refine its offerings with enhanced formulations designed for holistic hair and scalp health.

Revamped Products and Their Concepts

Starting from the previously known products, the trio now includes:
1. Scalp & Hair Massage Treatment – a treatment designed for scalp relaxation while nourishing hair.
2. Scalp & Hair Balance Essence – an essence to condition both scalp and hair ends.
3. Hair Repair Foam – a foam treatment for comprehensive hair restoration.

Each of these products will propose an additional five minutes of care to one's daily routine, encouraging a healthier, more mindful approach to hair care.

Background of the Renewal

Constantly fluctuating due to age and seasonal changes, the health of scalp and hair requires attention and care. Haru's latest initiative focuses on providing a brief, yet impactful, self-care moment within the daily hustle. The brand has re-evaluated the roles and formulations of its classic products to make head beauty practices more accessible.

Key Design Points for the Renewal

1. Integration of Head Beauty into Daily Life
The renewed product line emphasizes treating the scalp and hair as linked entities, helping users establish a novel hair care habit.

2. Redesign of Products According to Care Steps
Each product now embraces specific roles—connecting, supporting, and supplementing—as part of an everyday hair care routine. This collaboration allows for total care from scalp to tips.

3. Updated Formulations Aligned with Concepts
Each product has undergone a detailed formulation revision to enhance its designated impact—ranging from scalp massage design to ensuring even distribution of restorative ingredients.

Newly Designed Products

1. Scalp & Hair Massage Treatment

This product evolves from the existing "Deli Recipe Treatment" into a treatment that also prioritizes scalp health. Unique ingredients like human hair root stem cell conditioned medium and EGF are incorporated to promote wellness during daily massage sessions. The treatment is now envisioned as a part of weekly special care rather than just daily care, enriching the experience.

2. Scalp & Hair Balance Essence

Transforming from the previous "Hair Mineral Essence", this product focuses on conditioning both scalp and hair. Combining deep ocean water from Kochi Prefecture and thermal spring water from Kagoshima, it supports daily adjustments to scalp and hair conditions after towel drying.

3. Hair Repair Foam

A transformation from the "Hair Repair Serum," this foam incorporates a high concentration of hematin to facilitate uniform application. New components like PDRN aid in hair recovery from damages inflicted by color treatments and heat, delivering finished styles that are smooth, shiny, and manageable.

Release Information

The revamped trio will be available on Haru's official online shop and other e-commerce platforms starting September 1, 2026. The company's commitment to delivering quality hair care extends across a spectrum of about 5,000 retail locations nationwide.

About Haru and Nijito

Haru has successfully sold over 8 million products, especially its flagship "kurokami scalp" shampoo. The brand advocates for self-care practices rooted in head beauty, encouraging individuals to engage positively with aging while nurturing their beauty through comprehensive care routines. This philosophy is firmly rooted in nijito's mission to ensure that every day allows individuals to be their authentic selves.

For more information, visit Haru's official shop or connect via Instagram here.