#Japan #Tokyo #FamilyMart #UjiMatcha #StrawberryChocolate

Exciting New Matcha Treats from FamilyMart

As FamilyMart reaches its 45th anniversary in September 2026, they continue to innovate by launching delicious new matcha-based treats. Taking inspiration from their previous successful products, the store will reintroduce the popular Strawberry Chocolate alongside a range of unique sweets featuring high-quality Uji matcha. Scheduled for launch on March 31, 2026, these delightful treats will be available in approximately 16,400 FamilyMart locations across Japan.

Focus on Authentic Uji Matcha Flavor

FamilyMart has been a pioneer in seasonal matcha product offerings every spring, garnering widespread acclaim from customers. This year, the company aims to elevate the matcha experience by introducing true Japanese confectionery made with Uji matcha, known for its rich and smooth flavor profile. Uji matcha is produced from tea leaves cultivated in the Uji region of Kyoto, with a selective cultivation process that enhances its umami taste and fragrant aroma by blocking sunlight before harvest. This cultivation method maximizes health benefits associated with vitamins and dietary fibers, allowing customers to enjoy both flavor and nutrition in their treats.

Despite being affordably priced for daily snacks, these new products promise to deliver the profound taste of genuine Uji matcha, celebrated for its historical significance and quality. Customers near FamilyMart stores will have the chance to enjoy this limited seasonal matcha experience.

Product Highlights

• - Matcha Dorayaki

Price: 195 yen (inc. tax 210 yen)
Release Date: March 31, 2026 (available now in Western Japan)
Description: This delightful dorayaki features cake infused with Uji matcha, sandwiching a smooth matcha-an filling, delivering a deliciously robust matcha flavor.

• - Matcha Cream Daifuku

Price: 165 yen (inc. tax 178 yen)
Release Date: March 31, 2026 (available now in Western Japan)
Description: This sweet daifuku is crafted with Uji matcha an and cream encased in soft mochi, perfectly blending matcha’s rich flavor with the sweetness of the cream.

• - Strawberry Chocolate with Uji Matcha

Price: 350 yen (inc. tax 378 yen)
Release Date: March 31, 2026
Description: Whole freeze-dried strawberries are coated with chocolate made from Uji matcha powder, creating a delightful combination of sour and sweet flavors. Limited quantities available.

• - Aromatic Uji Matcha Cookies

Price: 276 yen (inc. tax 298 yen)
Release Date: March 31, 2026
Description: These cookies are made with Uji matcha powder, featuring a melt-in-your-mouth texture that maximizes the aromatic experience of authentic matcha. Limited quantities available.

Customers should note that product availability may vary by store. As a reminder, FamilyMart operates under the motto, "You and Convenience, FamilyMart," striving to build a close-knit community connection with every customer. They aim to be an indispensable part of everyday life by providing not only convenience but also a welcoming atmosphere.

The Spirit Behind "The Greatest Challenge"

As FamilyMart approaches its 45th anniversary in 2026, they wish to redefine their services to continue being the top choice for customers, adapting to the changing times. The company has launched a new slogan, "Creating Your Best with the Greatest Challenge," which symbolizes their commitment to excellence across eight key areas: deliciousness, extra value, fun, discovery, innovation, sustainability, employee satisfaction, and community engagement. This represents one of the most ambitious undertakings in FamilyMart's history.

For more detail about their 45th-anniversary celebration, visit the official campaign site.