Introduction
In a recent development, Mirabo Co., Ltd., located in Chiyoda City, Tokyo, entered a partnership with the Okinawa Child Health Association to enhance digital health checkup services for infants. The ceremony marking the signing of this collaboration agreement took place on July 18, 2025.
Background of the Partnership
The Okinawa Child Health Association, which is celebrating its 50th anniversary this year, operates under the guiding principle: "Empowering all children to dream and live fully." Their mission is to foster healthy growth for children in Okinawa by administering health checkup programs across 39 municipalities, including remote islands.
To improve the quality of these health checkups, the Okinawa Child Health Association will leverage Mirabo's digital health check-up service, "mila-e Checkup." This initiative aims to advance digital transformation (DX) in infant health checkups and expedite the management of health checkup data throughout Okinawa. It also seeks to create a system that enables municipalities that commission health checkups to smoothly and rapidly utilize maternity and child health information, thereby supporting inter-municipality data sharing.
Key Initiatives Under the Agreement
- - Promoting DX for Infant Health Checkups: Implementing the mila-e Checkup service will transform the traditional health checkup processes into a more efficient digital format.
- - Support for Local Governments: Assistance will be provided for the introduction and operational frameworks related to the digital health checkups.
- - Encouragement of Data Utilization: Boosting the effective use of health checkup data across various local authorities.
Starting in fall 2025, a phased rollout of the service will begin with select municipalities, with plans for gradual expansion in the following years. Both organizations will collaborate to ensure comprehensive support, from pre-implementation preparation to post-launch assistance, readying municipal staff for seamless operation.
Comments from Leaders
Miyagi Masaya, President of Okinawa Child Health Association:
“Our guiding principle to empower all children to dream and live fully has driven us to promote child well-being through various health initiatives. Our longstanding tradition of supporting municipal health checkups has been recognized nationally as the 'Okinawa Model,' which aims to guarantee that no child is left behind. With the growing momentum for digitization in maternal and child health at a national level, this partnership with Mirabo represents a significant step in actualizing our dream of delivering high-quality health checkups for children throughout Okinawa.”
Ichiya Tanikawa, President of Mirabo Co., Ltd.:
“For over 12 years since our inception, Mirabo has been dedicated to offering digital transformation services related to maternal and child health, healthcare, and education, assisting around 400 municipalities in their transitions. This collaboration with the Okinawa Child Health Association aims to further promote the digital transformation of infant health checkups and enhance data management efficiency. By providing a consistent and user-friendly health check-up service, parents across Okinawa can confidently have their children screened, with the added convenience of submitting health check-up forms directly from their smartphones.”
About Mila-e Checkup
The mila-e Checkup is a digital questionnaire service designed specifically for infant health checkups. This service fosters collaboration among local governments, healthcare facilities, and parents, allowing for both individual and collective health checkups while maintaining ongoing health records.
For municipalities considering the implementation of mila-e Checkup, Mirabo encourages contact for personalized briefings.
Contact Information
Conclusion
Through this partnership between Mirabo and the Okinawa Child Health Association, both organizations aspire to alleviate burdens on families and local government staff while elevating the quality of infant health checkups. They are committed to driving improvements in child healthcare, leveraging data utilization, and contributing to the growth of pediatric health initiatives across Okinawa.