Kabaya Foods Hosts First Official Majorette Fan Meeting in 2026
On August 22, 2026, Kabaya Foods Co., Ltd. held the first official fan meeting for the prestigious mini car brand Majorette, which they have sold exclusively in Japan since acquiring its domestic rights in 1978. This event was a way for the company to connect with its loyal fans and enhance the brand's future developments.
Kabaya Foods has been well-known for producing candy toys like Sebon Star and Bone Bone Dinosaur for many years. Capitalizing on their strength in product development and brand power cultivated through these offerings, the company diversified into the toy business in April 2026, launching a line of Majorette mini cars that do not include candy.
Majorette is renowned for its high-quality die-cast vehicles, featuring a range of European cars with designs that closely mimic real-life models. These mini cars are characterized by intricate details such as clear parts and opening features, making them popular among collectors and enthusiasts alike. The brand has maintained a strong following for many years due to its commitment to quality and innovation.
The official fan meeting aimed to deepen the connection between the brand and its supporters. Throughout the day, attendees shared their collections, special memories related to Majorette, and personal approaches to enjoying the brand. There were also opportunities to engage directly with brand representatives through a talk show featuring guest speakers. This setup allowed fans not only to discuss their passion for the mini cars but also to provide valuable feedback that could influence the brand's future directions.
During the event, a captivating talk show featured significant figures such as Masashi Osaka, the curator of the Morinaga Takuro Majorette Collection, and Yoshihiko Oguchi, a publisher from Yaesu Publishing. They discussed the exciting attributes of Majorette, further enriching the experience for fans.
For those who joined, there were activities like a guessing game about various Majorette models, and the chance to win glamorous prizes. This interactive environment fostered a sense of community among fans, evidenced by the enthusiastic sharing of stories and experiences throughout the day. A total of 28 lucky participants, chosen through a raffle, brought lively energy to the gathering.
Kabaya Foods reaffirmed its commitment to nurturing communication with its fan base and developing beloved products that can be enjoyed for years. Moving forward, the company looks to incorporate insights gathered from this event into their strategies, ensuring they continue to resonate with both children and adult collectors alike.
1. Date/Location: August 22, 2026, at Kabaya Foods Tokyo headquarters.
2. Event Highlights:
- Fan interactive talk show featuring Masashi Osaka and Yoshihiko Oguchi discussing "The Charm of Majorette".
- Majorette model guessing game with luxurious prizes.
- Networking time for participants.
3. Number of Attendees: 28 winners selected through a raffle.
Majorette is a die-cast mini car brand established by the French toy and railway model manufacturer Rail-Route. It gained recognition for its realistic models, particularly of European vehicles, which include features like clear components and interactive elements, making them both collectible and playable. Over the years, it has evolved into a globally recognized brand under the Simba Dickie Group, catering to both collectors and children alike, emphasizing reality, collectibility, and playability in each vehicle produced.
For more details on the Majorette products, visit Kabaya Foods' official Majorette page here.
Toy Sales Overview:
1. Majorette Mini Car Official Online Shop
- URL: here
- A constant supply of approximately 100 models available for sale (both individual mini cars and sets).
2. Toys ‘R’ Us
- Available at the Toys ‘R’ Us stores.
- Visit the official Toy's R' Us online store for more information on Majorette here.
Candy Toy Sales Overview:
Kabaya Foods has been well-known for producing candy toys like Sebon Star and Bone Bone Dinosaur for many years. Capitalizing on their strength in product development and brand power cultivated through these offerings, the company diversified into the toy business in April 2026, launching a line of Majorette mini cars that do not include candy.
Majorette is renowned for its high-quality die-cast vehicles, featuring a range of European cars with designs that closely mimic real-life models. These mini cars are characterized by intricate details such as clear parts and opening features, making them popular among collectors and enthusiasts alike. The brand has maintained a strong following for many years due to its commitment to quality and innovation.
The official fan meeting aimed to deepen the connection between the brand and its supporters. Throughout the day, attendees shared their collections, special memories related to Majorette, and personal approaches to enjoying the brand. There were also opportunities to engage directly with brand representatives through a talk show featuring guest speakers. This setup allowed fans not only to discuss their passion for the mini cars but also to provide valuable feedback that could influence the brand's future directions.
During the event, a captivating talk show featured significant figures such as Masashi Osaka, the curator of the Morinaga Takuro Majorette Collection, and Yoshihiko Oguchi, a publisher from Yaesu Publishing. They discussed the exciting attributes of Majorette, further enriching the experience for fans.
For those who joined, there were activities like a guessing game about various Majorette models, and the chance to win glamorous prizes. This interactive environment fostered a sense of community among fans, evidenced by the enthusiastic sharing of stories and experiences throughout the day. A total of 28 lucky participants, chosen through a raffle, brought lively energy to the gathering.
Kabaya Foods reaffirmed its commitment to nurturing communication with its fan base and developing beloved products that can be enjoyed for years. Moving forward, the company looks to incorporate insights gathered from this event into their strategies, ensuring they continue to resonate with both children and adult collectors alike.
Overview of the Majorette Official Fan Meeting
1. Date/Location: August 22, 2026, at Kabaya Foods Tokyo headquarters.
2. Event Highlights:
- Fan interactive talk show featuring Masashi Osaka and Yoshihiko Oguchi discussing "The Charm of Majorette".
- Majorette model guessing game with luxurious prizes.
- Networking time for participants.
3. Number of Attendees: 28 winners selected through a raffle.
About Majorette
Majorette is a die-cast mini car brand established by the French toy and railway model manufacturer Rail-Route. It gained recognition for its realistic models, particularly of European vehicles, which include features like clear components and interactive elements, making them both collectible and playable. Over the years, it has evolved into a globally recognized brand under the Simba Dickie Group, catering to both collectors and children alike, emphasizing reality, collectibility, and playability in each vehicle produced.
For more details on the Majorette products, visit Kabaya Foods' official Majorette page here.
Toy Sales Overview:
1. Majorette Mini Car Official Online Shop
- URL: here
- A constant supply of approximately 100 models available for sale (both individual mini cars and sets).
2. Toys ‘R’ Us
- Available at the Toys ‘R’ Us stores.
- Visit the official Toy's R' Us online store for more information on Majorette here.
Candy Toy Sales Overview:
- - Available in supermarkets and drugstores nationwide.
- - Chewing Gum (Candy Toy) contains one mini car and one gum piece.
Topics Consumer Products & Retail）
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