BOTANIST Factory and Habit Opens Its First Store in Sanyo Region

Exciting New Beauty Destination in Kurashiki

I-ne, a prominent name in the world of beauty, is set to unveil its latest dual-brand store, BOTANIST Factory / and Habit, on January 30, 2026, at the Mitsui Outlet Park Kurashiki. This opening marks the first foray of these acclaimed brands into the Sanyo region, offering a range of unique beauty products at special outlet prices.

A Unique Shopping Experience

The BOTANIST Factory and and Habit store will feature a self-service salon space, allowing customers to freely explore a variety of hair care, skin care, and beauty devices. Shoppers can take advantage of this space to get a refreshing hairstyle while enjoying their shopping experience. It's not just about purchasing beauty products; this space encourages exploration and experimentation with different products, enhancing the overall shopping vibe.

In addition, the store will have beauty advisors on-site. These experts will help customers navigate a wide selection of items, from shampoos and conditioners to hair styling tools, ensuring they find the perfect products tailored to their individual beauty concerns.

Emphasis on Sustainability

BOTANIST, known for its botanical lifestyle brand, is deeply committed to sustainability. This commitment extends to the new store, which incorporates sustainable materials sourced from the local area. In an effort to minimize environmental impact, the store features wood chips created from thinning local forests and utilizes Ochanoki, a tree species rediscovered from reclaimed farmland. These elements not only enhance the store's aesthetic but also symbolize the brand's dedication to sustainability.

Special Opening Promotions

To celebrate the grand opening, several exciting offers will be available:
1. BOTANIST Botanical Hair Care Set (Damage): 50% off for the first 300 customers, limited to one per person.
2. YOLU Hair Care Set (Deep Night Repair): Also available at 50% off for the first 300 customers.
3. Gift 1: An original tote bag for the first 200 visitors starting January 30.
4. Gift 2: An original sticker pouch for the first 200 visitors starting February 2.

Additionally, to commemorate the opening of the tenth store, all locations will provide Local Plant Sticker Collections for customers who make any purchase. Each sticker showcases local plant illustrations, contributing to a deeper appreciation for the region's nature while it's part of a wider initiative to promote sustainability.

Store Details

- Store Name: BOTANIST Factory / and Habit Mitsui Outlet Park Kurashiki
- Location: 12-3 Yoshimachi, Kurashiki, Okayama 710-0813, Japan, 1st floor, Block 1670
- Phone: 086-476-1218
- Operating Hours: 10:00 AM to 8:00 PM

As the Sanyo region welcomes this new beauty haven, it stands to become a favorite spot for beauty enthusiasts looking to indulge in high-quality, sustainable beauty products, all while enjoying a unique shopping experience.