#India #New Delhi #Marriott Bonvoy #Series by Marriott #The Fern Hotels

Marriott International Unveils Series by Marriott in India

In a landmark move, Marriott International, Inc. has officially launched its latest brand, Series by Marriott, in India. This brand is part of the expansive Marriott Bonvoy portfolio, featuring over 30 distinguished hotel brands worldwide. The initiative marks its global debut with a remarkable 26 new hotel openings across major Indian destinations, adding more than 1,900 rooms to Marriott's growing portfolio. The introduction of Series by Marriott is not just a brand expansion; it represents a celebration of regional charm within a globally recognized hospitality framework.

The Vision Behind Series by Marriott

Marriott's new brand aims to cater to 'global domestic' travelers by providing essential hospitality services with a local twist. Each hotel under the Series brand is designed to reflect the unique characteristics of its region, ensuring guests enjoy a culturally enriched experience alongside the consistent service standards Marriott is known for. As Kiran Andicot, Senior Vice President of Marriott International for South Asia, noted, the launch leverages India's burgeoning domestic travel market and addresses the increasing demand for reliable and affordable accommodation options.

Series by Marriott is introduced through a strategic partnership with Concept Hospitality Private Limited, which operates The Fern Hotels & Resorts brand. The collaboration aims to ensure that sustainability and regional authenticity remain at the forefront of hospitality offerings."

The inaugural openings include a diverse set of properties ranging from eco-sensitive hotels to urban escapes, each designed with the travel needs of modern guests in mind. Some noteworthy locations from the launch include:

• - The Fern Residency, Ahmedabad – 69 rooms
• - The Fern Seaside Luxurious Tent Resort, Daman – 31 rooms
• - The Fern Residency, Bengaluru – 79 rooms
• - The Fern Mumbai, Goregaon – 94 rooms

These carefully selected properties highlight Marriott's commitment to enhancing the travel experience while remaining true to local traditions.

Unique Features and Offerings

Guests at Series by Marriott can expect a range of innovative amenities that distinguish this collection. Each property will offer:

• - Grab n Go Breakfast – A convenient breakfast box for early risers.
• - Single Lady Traveler Recognition – Personalized amenities provided in advance for female guests.
• - Evening Delight – A special turndown service featuring local treats.
• - Lamp Lighting Ceremony – A calming ritual designed to help guests unwind as the day ends.
• - Healthy Sleep Package – Nightly offerings aimed at promoting a restful sleep experience, including soaked almonds and cumin-infused water.

These features reflect the brand's dedication to guest satisfaction and comfort while embracing elements of sustainability and cultural respect. Guests are invited to engage with local traditions and communities, enriching their travel experience in meaningful ways.

Future Plans for Expansion

The launch of Series by Marriott is set to be just the beginning, as Marriott International has ambitious plans for further development. With an eye on more than 100 hotel openings planned for the upcoming year, the company is committed to rapidly expanding the Series footprint across India. The positive response to the initial openings highlights the strong alignment between the brand and its partner hotels, reinforcing Marriott's strategy of growth through collaboration.

As travelers increasingly seek distinctive and localized experiences, Series by Marriott positions itself as a leader in the evolving hospitality landscape. By marrying regional authenticity with global standards, Marriott International aims to redefine the expectations of domestic travelers.

For further information or to make reservations, guests can visit the Marriott Bonvoy website, where they can also access details on the extensive portfolio of hotels and resorts within Marriott's global network. This unique initiative signals Marriott's dedication to enhancing travel across India while remaining rooted in the cultural narratives that shape each destination.

Conclusion

The introduction of Series by Marriott in India not only adds a new dimension to Marriott's offerings but also emphasizes a commitment to sustainable and regionally authentic hospitality. With plans for rapid expansion, Marriott continues to adapt to the changing landscape of travel, making it an exciting time for both guests and the brand alike.