#Italy #Rome #Wonderful Indonesia #Rome Campaign #Indonesian Tourism

Discover the Wonders of Indonesia in Rome

In an exciting initiative, Wonderful Indonesia, the formal tourism campaign launched by Indonesia's Ministry of Tourism, is showcasing the beauty of its breathtaking locations right in the heart of Rome this July. The campaign spans from July 1 to 31, 2025, featuring an engaging Open Bus Tour and Out-of-Home (OOH) advertising that highlights Indonesia's most iconic travel destinations.

As part of its promotional strategy, this campaign aims to foster a deeper connection between Italian travelers and the enchanting allure of Indonesia. The initiative promotes a mix of Indonesia's Priority Tourism Destinations and Regenerative Destinations, including the picturesque Lake Toba in North Sumatra, the historic Borobudur temple in Central Java, the stunning beaches of Mandalika in West Nusa Tenggara, the spectacular Labuan Bajo in East Nusa Tenggara, and the ever-popular island of Bali.

Open Bus Tour Highlights

The Open Bus Tour is a vibrant way to experience the highlights of Rome while simultaneously promoting Indonesia's tourism. Passengers can enjoy stunning views of iconic landmarks, including the renowned Colosseum, Santa Maria Maggiore, Circo Massimo, and Piazza Venezia, all while learning about the beauty that Indonesia has to offer. The bustling cities, with OOH advertisements artfully placed in high-traffic areas like Piazza Risorgimento and Piazzale Flaminio, create an immersive experience for locals and tourists alike.

Tourist Statistics and Goals

The campaign comes at a time when international tourist arrivals in Indonesia are on the rise. According to Statistics Indonesia (BPS), there were 1.31 million arrivals last year, indicating a substantial year-on-year growth of 14.01%. In particular, May 2025 saw 192,235 European tourist visits, with an average stay of 17.08 nights, further solidifying the significance of European visitors in Indonesia’s tourism landscape. By targeting more than 2.7 million tourist arrivals from Europe in 2025, the campaign sets ambitious goals, with at least 144,000 of these visitors expected to hail from Italy.

A Strategic Move for Indonesia's Tourism

The Wonderful Indonesia campaign represents a strategic effort to enhance its promotional activities throughout Europe. Aligned with the Ministry of Tourism's mandate, it aims to create immersive travel experiences centered on gastronomy, marine exploration, and wellness tourism, providing travelers an authentic taste of Indonesia’s rich culture and natural beauty.

Additionally, this campaign reflects Indonesia's commitment to sustainable tourism, especially as the global travel industry continues to rebound. The allure of Indonesia is complemented by its promise of warmth and hospitality, making it an ideal destination for international visitors seeking memorable travel experiences.

Widiyanti, the Minister of Tourism of the Republic of Indonesia, emphasizes the campaign's potential stating, "Out-of-home advertising allows us to engage with people in real-time. By activating our presence in key European cities like Rome, we aim to inspire future travel to Indonesia." This approach not only promotes the country's diverse destinations but plays a crucial role in revitalizing the tourism economy while facilitating broader opportunities for local communities in Indonesia.

With the captivating beauty and cultural richness that Indonesia offers, this campaign serves as an invitation for Italian travelers to explore a land of unparalleled natural wonders and genuine hospitality. As this initiative unfolds in Rome, it is undoubtedly setting the stage for increased tourist interest and enriching travel experiences.

For more details, check out: www.indonesia.travel or follow them on social media platforms like Instagram, TikTok, and Facebook.