LuLu's Unique Winter Campaign: Aiming for a Healthy Season Without Colds
LuLu's Unique Winter Campaign: Aiming for a Healthy Season Without Colds
As the cold season approaches, pharmaceutical company Daiichi Sankyo Healthcare is rolling out an innovative advertising campaign designed not to sell, but to promote the idea of cold prevention. Scheduled for implementation from November 17 to November 30, 2025, the campaign will take over the Tokyo Metro Ginza Line with a special train known as the Retro Liner. The initiative, titled **