Revamped Hair Care by BOTANIST
The brand BOTANIST, known for its botanical lifestyle products and based in Osaka, Japan, is set to launch a renewed lineup of hair care products. The highly anticipated "Botanical Hair Oil" and "Botanical Hair Milk" undergo a full revamp, becoming available from August 1, with pre-orders starting as early as July 3 on Rakuten.
Innovative Low-Temperature Treatment
The revamp draws inspiration from the popular salon treatment known as "acid heat treatment." BOTANIST has developed a unique formula called "next-generation botanical acid heat care," which works with the heat from common hair dryers (approximately 80℃) instead of requiring high-temperature tools like hair straighteners (180℃). This gentle approach seeks to repair frizz, waviness, and damage, ensuring users can achieve smooth, healthy-looking hair without the fear of heat damage.
Key Ingredients
The key ingredients that contribute to this innovative formula include:
1.
Tosteare: A core repair ingredient that smooths out frizz, strengthens hair, and repairs the cuticle.
2.
Lactobacillus/Tomato Fruit Fermentation Extract: This helps restore and repair the internal structure of the hair lost due to damage.
3.
Palmitoyl Dipeptide-18: A moisturizing agent that penetrates deeply, reinforcing the hair's cuticle for a silky touch.
Additionally, heat protection ingredients such as sesame protein help safeguard the hair surface from dryness caused by thermal styling. Ingredients like soybean keratin, yuzu extract, and rice protein offer a comprehensive approach to hair repair and hydration.
Dual Action: Hair Milk and Hair Oil
For optimal results, BOTANIST recommends using both the hair milk and hair oil. This combination enhances moisturizing effects, particularly for severely damaged or wavy hair.
The newly released range includes:
- - Hair Oil: Available in three formulations catering to different hair types, focusing on fine, frizzy, and damage-prone hair. Each oil includes selected plant oils that address specific needs.
- - Hair Milk: Coming in two formulations, these provide targeted care for dry or severely damaged hair, ensuring a smooth finish without weighing it down.
Packaging and Sustainability
The revamped products come with gracefully updated packaging, featuring a luxurious design inspired by perfume bottles. The formulas also boast increased quantities, making them both more accessible and more effective - now 100ml for the hair oil and 120ml for the hair milk, both priced at 1,650 yen (tax included). Additionally, BOTANIST is committed to sustainability, employing eco-conscious packaging materials such as bio-PET and recycled PET, and continues to innovate under their motto "Live with Plants."
Conclusion
With these updates, BOTANIST hopes to simplify the hair care journey for consumers. By addressing specific hair types and conditions in their offerings, they strive to provide solutions that are easy to navigate, effective, and luxurious. Check out their official site and social media platforms to keep updated on the launch.