Asante Launches New TV Commercial to Tackle Spring Termite Swarming Season

Asante's New TV Commercial Campaign

Asante Corporation (located in Shinjuku, Tokyo) has recently launched a new television commercial aimed at raising awareness about the pressing need for termite control, especially during the spring season. Known for providing comprehensive house maintenance services that include termite prevention, Asante targets May—a period of high demand for termite solutions—as a prime time to expand brand recognition and strengthen its market presence.

The Concept Behind the Commercial

The focus of the new commercial, titled "Now! Termite Busters", centers around the common misconception that termites are not a threat to one’s home. It presents everyday signs that may suggest termite damage, such as the emergence of winged termites and creaky floors. The commercial highlights these changes as important indicators of the potential presence of termites, emphasizing the need for immediate intervention.

A catchy new hotline number, "No Termites!" has been introduced, effectively communicating a straightforward message. This new effort capitalizes on previous television appearances by the trustworthy "Termite Busters" cast to reinforce the importance of termite control and elevate the overall image of the industry.

TV Commercial Overview

- Title: Asante's New TV Commercial "Now! Termite Busters" (30-second and 15-second versions)
- Broadcast Period: Started airing from May 1, 2026
- Broadcast Areas: The commercial runs in several prefectures, including Shizuoka, Yamanashi, Aichi, Mie, Gifu, Shiga, Kyoto, Nara, Wakayama, Osaka, Okayama, Kagawa, Hiroshima, Ehime, Kochi, and Kagoshima.
- Broadcasting Schedule: From May 7, it will also be aired in Yamagata, Miyagi, Fukushima, Niigata, and Nagano.

Digital Campaign

In addition to traditional TV spots, Asante is utilizing platforms such as YouTube and Tver for digital content distribution, along with online search ads and Google Maps integration. This multi-faceted approach aims to increase interest in termite prevention, particularly as spring marks the season when termites swarm. The commercial reminds viewers that even winged termites seen recently could be a sign that their home is at risk of infestation.

Understanding Termite Behavior

In Japan, the main culprits of severe structural damage are two types of termites: the Yamato termite and the Western termite. These insects operate all year round within the walls and floors of buildings. However, during their swarming season, the Yamato termite takes flight from April to May (or June in the Tohoku region), while the Western termite swarms between May and July. The appearance of winged termites around or inside your home is a clear indicator of a potential infestation.

What to Do When You Spot Winged Termites

The presence of winged termites indicates that a nearby established nest could be causing ongoing damage. If you encounter a swarm, a temporary measure is to vacuum the insects or wash them away with hot water if they are in areas like the entrance or bathroom. Spraying insecticides is not recommended, as these can drive the termites back into the ground.

These suggestions are merely short-term solutions; it is crucial to consult a professional for thorough assessment and advice on long-term strategies. Saving a few specimens in tissue can also assist professionals during their investigation.

Protecting Homes with Asante's Expertise

Asante's Termite Busters are specialists with over 50 years of experience in termite prevention. Armed with extensive knowledge of termite biology and wooden house structures, they offer comprehensive services spanning from inspections to execution and robust aftercare support. Their top-tier services prioritize transparency and client welfare, ensuring trusted prevention measures to protect your home from possible termite damage. They also provide free underfloor inspections, encouraging potential clients to reach out for thorough consultations.

About Asante Corporation

Founded in 1970 under the name Sanyo Disinfection Company in Fuchu, Tokyo, Asante has dedicated itself to providing termite control among other comprehensive house maintenance services for over five decades. With a mission to "nurture people and technology while protecting families, homes, and forests," Asante strives to ensure safety and longevity for wooden structures, ultimately connecting the culture of wood to future generations through environmental stewardship.