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Albert Unveils Survey Results on Americans' Financial Struggles

In a recent survey conducted by Albert, the personal financial assistant app, significant insights have emerged regarding the financial struggles faced by Americans today. The survey is part of Albert's initiative to better understand how modern financial solutions align with the day-to-day realities of users, particularly highlighting the unique challenges experienced by Generation Z.

Key Findings from the Survey

The survey revealed that a staggering 37% of Americans have a budget they actively follow. Alarmingly, 59% admitted to wanting a budget but struggle to maintain one. Generation Z, in particular, faces difficulties, often driven by emotional spending patterns. The survey indicated that this age group is twice as likely to make purchases based on feelings, with many acknowledging that lifestyle choices such as traveling for friends' weddings or lavish outings are major reasons their budgets frequently go off track.

Introducing Genius: The New AI Assistant

To combat these financial hurdles, Albert is launching a new AI assistant called Genius. This advanced feature is designed to take the mental strain out of financial management. Users simply connect their accounts to the app, allowing Genius to gain a comprehensive overview of their finances, including income, expenses, savings, and financial goals.

With this wealth of information, Genius can proactively assist users in managing their finances. Whether it's paying bills, adjusting spending limits, or finding ways to save, Genius is not just limited to providing advice—it actively helps users execute their financial strategies.

The Challenges of Financial Management

Albert's research indicates a growing dissatisfaction with current financial apps, with 57% of respondents feeling that these tools are too simplistic to meet real-life financial needs. Interestingly, 43% of Generation Z participants preferred interacting with an AI for budgeting help rather than seeking advice from parents, showcasing a shift in how younger generations approach financial literacy and assistance.

The Mission Behind Genius

Yinon Ravid, CEO and Founder of Albert, shared his thoughts on the launch of Genius: “This fiscal assistant reflects our commitment to simplifying money management for our users. By integrating background automation, Genius doesn’t merely offer advice; it acts, enabling users to manage their finances without the burden of constant oversight.”

The timing of the launch coincides with Albert's high-profile advertising campaign featuring actress Sarah Hyland, which introduced the Genius feature during a recent sporting event.

Conclusion

In an era where financial literacy plays a crucial role in personal success, Albert's efforts through innovative features like Genius aim to empower users. By addressing the prevalent struggles highlighted in the survey, this app seeks to create a supportive environment for financial growth and stability. For those interested in exploring these new functionalities, further information can be found on Albert's website or by downloading the app on iOS or Android.

Survey Methodology

The data comes from a rigorous survey conducted on January 6 and 7, 2026, involving a randomized sample of 1,000 U.S. adults aged 18 and older. This analysis was executed by DKC Analytics to ensure accurate representation across diverse demographics.