Celebrate 10 Years of Osomatsu-san with Laforet Harajuku’s Pop-Up Events

Laforet Harajuku Celebrates 10 Years of Osomatsu-san

Laforet Harajuku is gearing up for an exciting celebration as it hosts the Osomatsu-san 10th-anniversary event titled 6×10! laughing wins! from October 16 to October 29, 2025. This beloved anime has captured the hearts of fans for a decade, and to emphasize the enduring charm of the Matsuno brothers, the theme is “Even after ten years, the sextuplets are still sextuplets! The ultimate winners are those who laugh!”

The event will feature a comprehensive exhibition on the sixth floor at Laforet Museum Harajuku, reflecting on the anime's journey over the years. Additionally, excitement awaits on the fifth floor with a Pop-Up Shop that showcases an array of collaborative merchandise and menus from various brands within the mall. Attendees can look forward to exclusive offerings that would only be available during this special event, making it a must-visit attraction for both loyal fans and newcomers alike.

Pop-Up Shops and Special Offerings

In addition to the main event, a series of pop-up shops will make their debut from October to November, enhancing the shopping experience. One highlight includes a collaboration between the British lifestyle brand Rockfish Weatherwear and London designer SUSAN FANG, featuring a collection called A Gift from the Stars. This unique collection offers fans a chance to purchase stylish pieces adorned with charming details.

Other exciting pop-up events are set to take place, including CURATION TOKYO 3, showcasing three Tokyo-based brands, and the 33club accessories that transform everyday moments into magical experiences with their whimsical designs. There will also be a unique market spotlighting students from Bunka Fashion College, who will present their creative bag brand GEN AIBA, featuring playful and slightly eerie designs like monster bags and caps.

Culinary Collaborations

Hailing from a vibrant fusion of fashion and culinary arts, the event will highlight themed menus crafted by participating shops. For example, at MILK MILK MILK!, you can enjoy a fun milk bottle inspired by the six brothers, where fans can choose their favorite colors. The limited edition waffles, sparkling with colorful jelly, and special drinks with unique illustrations will be a treat for both the eyes and taste buds.

At KsG, attendees will find cozy outfits that feature adorable prints of the Matsuno brothers, aiming to uplift spirits with their cuddly designs.

Special Features and Giveaways

From October 16 to October 29, visitors who spend over 5,000 yen in collaborative shops will receive a complimentary invite to the exhibition at Laforet Museum Harajuku, while supplies last. This presents a fantastic opportunity to indulge in shopping while enjoying exclusive access to a great exhibit.

For those who plan to visit, entry to the Pop-Up Shop is free. However, the museum exhibition will have an admission fee of 1,000 yen. On select days from October 16 to 18, guests will need to make a reservation for museum entry due to expected high traffic.

Conclusion

Laforet Harajuku's 10th-anniversary celebration for Osomatsu-san promises a multifaceted experience filled with laughter, collaboration, and creativity. From innovative fashion items to engaging culinary experiences, attendees are sure to find joy in the delightful surprises that await them. Be sure to mark your calendars and join in on the festivity as Laforet Harajuku brings this iconic anime's charm to life in an unforgettable manner!