Mac Systems Partners with TakuMa Koga in NASCAR
In an exciting development for both the racing and automotive industries, Mac Systems, headquartered in Nagoya, Japan, has officially announced its sponsorship of NASCAR racer TakuMa Koga for the upcoming Toledo Speedway event on October 4, 2025. This major partnership signifies Mac Systems' commitment to addressing challenges within the automotive sector through innovative business alliances.
This sponsorship aligns with Mac Systems' strategy to leverage new business opportunities, in collaboration with its alliance partners, aimed at revolutionizing automotive solutions in Japan and overseas. As part of their initiative, Koga will don a special race car livery designed exclusively for the Toledo Speedway event, which will be broadcast live on FOX Sports 2, marking a significant moment for both the company and the racer.
About Mac Systems
Mac Systems has been a technical trading company and custom system manufacturer for over 30 years, with a strong focus on electronic measuring instruments and testing equipment. Their expertise in providing optimal measurement and testing systems primarily caters to the automotive industry and other sectors. Recently, the company has broadened its business scope by embracing collaborations with various measurement and testing equipment manufacturers, utilizing their bespoke measurement system technology. They also sell and support driving simulator products, further expanding their contributions to the automotive field.
For more information, you can visit their website
here.
Alliance Partners
Mac Systems is not alone in this venture. They have established partnerships with several companies, including:
- - Kusumoto Kasei Co., Ltd.: A global enterprise that produces additives for paint and carbon nanotubes. They also manufacture and sell environmental testing instruments, emphasizing reliability testing services in collaboration with Mac Systems.
- - SMFL Rental Co., Ltd.: A member of the Sumitomo Mitsui Finance & Lease Group, this company offers extensive rental services for electronic measuring instruments and IT equipment. They provide customers with flexible rental solutions, aiding them in creating tailored measurement environments.
- - AVSimulation: Based in France, AVSimulation develops driving simulators, such as SCANeRstudio, and collaborates with Mac Systems for sales and support within Japan.
You can view their websites as follows:
Kusumoto Kasei,
SMFL Rental,
AVSimulation.
Future Developments
Through this sponsorship, Mac Systems plans to enhance collaborative business with its partners, focusing initially on the rental business of environmental testing instruments, particularly within the Chubu region. They also aim to host various events, including tours of the Mizunami testing facility, which offers reliability testing services.
In terms of driving simulators, the insights from racer TakuMa Koga will inform the fine-tuning of cockpit simulations to create an authentic driving experience for users. Scheduled for November 27 and 28, the SCANeR Days Japan event will feature Koga as a special guest, leading a unique session dedicated to troubleshooting simulator challenges.
Understanding NASCAR
NASCAR (National Association for Stock Car Auto Racing) has captivated a fanbase of over 75 million in the United States. With a rich history spanning 76 years, NASCAR hosts races that consistently attract large audiences, averaging over 100,000 attendees per event. Impressively, 17 of the top 20 most-watched sports events in America are NASCAR races, highlighting its status as the second most popular professional sport in the nation after NFL.
Starting in 2025, NASCAR Cup Series races will be broadcast live in Japan on streaming service ABEMA, where TakuMa Koga will serve as a main race commentator, enhancing visibility for Japanese fans.
Koga has already made an impact during the current season, achieving outstanding results, including two wins at the DAYTONA event. Partnering with esteemed team owner Andy Hillenberg, Koga is participating in the NASCAR ARCA EAST series and has secured a career-best fifth place finish among 75 drivers.
As Mc Systems and its alliance partners venture into this new sponsorship territory, the automotive and motorsport worlds are poised for an exciting future of innovation and collaboration.