#Japan #Tokyo #Comic Learning #CBASE #Learning Gate

CBASE Acquires Comic Learning from Persol Innovation

株式会社シーベース, headquartered in Shinjuku, Tokyo, has expanded its HR service offerings by acquiring the corporate training service known as 'Comic Learning' from Persol Innovation, effective August 1, 2026. This acquisition aims to enhance the growth and development capabilities of individuals and organizations by integrating innovative learning methodologies.

CBASE, which focuses on 'Updating everyone, organizations, and society through feedback and dialogue,' has established a wholly-owned subsidiary to absorb this business and has rebranded it as 株式会社ラーニングゲート (Learning Gate). The new CEO, Atsuko Senba, who previously managed the Comic Learning service at Persol Innovation, will lead this transition.

The Value of Comic Learning

Comic Learning provides unique training solutions that leverage visually engaging comic book materials, making learning relatable and enjoyable. This training service includes the creation of custom comics tailored to the specific challenges and themes of each organization, alongside a collection of approximately 80 different themed learning content types. The program has successfully reached an impressive cumulative enrollment of around 1.1 million participants.

Feedback from clients has been overwhelmingly positive, highlighting the clarity of the training content which enables participants to integrate learning into their own experiences. Clients have noted the impressive quality of the creative storytelling and how it significantly lowers the barriers to understanding.

Addressing Learning Challenges

Complex topics such as harassment and compliance can be quite challenging for individuals to relate to when conveyed through traditional text-based materials or videos. Comic Learning addresses these challenges through two key features: 1) its ability to inspire empathy by allowing participants to visualize themselves or people they know in the situations presented, and 2) the effective visualization of scenarios and emotions through illustrations, which enhances understanding and retains impactful memories.

Research indicates that Comic Learning consistently outperforms video-based training methods in terms of learning comprehension and satisfaction. The learning ease is further underscored by the concise format, with each module requiring only about ten minutes to complete, resulting in a high participation rate of 78.1% for optional training sessions and 92% for mandatory ones as of April to September 2024.

Building a Supportive Framework for Growth

With the acquisition of Comic Learning, CBASE aims to build a comprehensive framework for supporting every stage of human resource and organizational development. This includes providing insights into individual and group challenges through 360-degree feedback, followed by tailored learning processes based on specific challenges. The goal is to ensure knowledge retention and encourage ongoing behavioral changes in workplace environments.

CBASE intends to expand on its mission of developing training solutions that invoke empathy and clarity within learning material. By integrating comic storytelling methods, CBASE can effectively guide participants through difficult topics that are usually hard to relate to, ultimately driving improvements in awareness and actions associated with the themes being taught.

Future Developments

Moving forward, CBASE plans to implement Comic Learning within its corporate client offerings while leveraging both companies' existing customer bases. This integration will facilitate the accumulation of insights related to human and corporate challenges and combine these insights with Comic Learning's rich content development capacity. CBASE aims to address existing organizational issues like harassment and communication, as well as emerging challenges brought about by AI and changes in the work environment.

In summary, CBASE's acquisition of Comic Learning marks a substantial step forward in providing innovative and effective HR solutions for continuous learning and growth within organizations. This is expected to lead to greater engagement and a richer educational experience for all participants, ultimately enhancing their capabilities as professionals and individuals.

Learn More About Learning Gate

For additional details on this newly established unit, individuals and organizations are encouraged to visit Learning Gate's official site at https://learning-gate.co.jp. For inquiries regarding this new training initiative, please contact the CBASE marketing team via email at [email protected].

About CBASE

CBASE offers cloud-based HR solutions, including its flagship 360-degree feedback system, CBASE 360°. The company is committed to advancing the growth of individuals and organizations through innovative feedback mechanisms and dialogue, paving the way for a brighter future in HR practices.