Experience the Sparkling World of HARIBO
From April 24 to 26, HARIBO Japan will host an enchanting pop-up event titled "HARIBO Kirakira Fruit Fest" at Futako Tamagawa Rise Galleria. This captivating three-day event invites visitors of all ages to immerse themselves in a vibrant world filled with fun and playful activities, reminiscent of childhood joy.
Dive into a World of Fun and Flavors
Imagine stepping into a realm adorned with whimsical attractions—the event features a towering 3-meter tall capsule machine shaped like the beloved Happy Grape, and a giant, squishy tent modeled after HARIBO’s iconic Gold Bear packaging. These playful structures are designed to evoke memories of carefree childhood days, allowing attendees to revel in sparkly smiles and delightful experiences.
Must-Visit Attractions
The Enormous Happy Grape Capsule Machine
At the heart of the festival is the spectacular Happy Grape capsule machine. Standing at an impressive 3 meters, this machine invites guests to spin its wheels for a chance to receive mini samples of HARIBO's popular Happy Grape gummies. Not only that, but a few lucky participants may even win exciting prizes hidden within exclusive capsules, adding an element of surprise to each visit. Don’t wait too long though, as prizes will be available only while supplies last!
The Squishy Gold Bear Tent
The highlight for many will be the gigantic squishy tent that beautifully replicates the packaging of the cherished HARIBO Gold Bear. Made from soft, air-filled balloons, this unique tent offers a textural delight as visitors can touch and explore its bouncy walls, all while being enveloped in the cozy and familiar design of the iconic product. It's a must-try experience that promises to bring a smile to everyone’s face.
Colorful Roulette and More!
In addition to these attractions, guests can try their luck at the amusing Haribo Roulette. Those who make a purchase of 400 yen or more at the festival's sales booth can spin the vibrant wheel for a chance to win HARIBO merchandise. The excitement of not knowing what prize awaits adds to the thrill of participation.
Photogenic Descriptions and Eats
Don’t forget to snap some photos at the specially designed Happy Grape photo zone and bring home delightful memories with complimentary gummy sample bags. Face paint stickers will also be available, allowing attendees to express their creativity in the most colorful way.
Event Details
- - Venue: Futako Tamagawa Rise Galleria, Setagaya, Tokyo (Postcode: 158-0094, Japan)
- - Access: Directly connected to Futako Tamagawa Station on the Tokyu Den-en-toshi Line and the Oimachi Line.
- - Schedule:
- April 24 (Friday): 13:00 - 18:00
- April 25 (Saturday) & 26 (Sunday): 10:00 - 18:00
Participants must follow HARIBO's Instagram account (@haribojapan) or share posts using the hashtag "#HARIBO Kirakira Fruit Fest" for a chance to enter the event.
For those wishing to join the roulette, simply purchase goods worth 400 yen at the sales booth.
Conclusion
HARIBO, widely celebrated for their delightful Gold Bears, has captivated gummy lovers worldwide since its founding in 1920 in Bonn, Germany. With products sold in over 200 countries and a commitment to fostering little moments of happiness through their chewy treats, HARIBO continues to enchant audiences of all ages. The Japanese subsidiary, launched in January 2023, aims to cater even more closely to local consumer needs.
Mark your calendars and join us at the 'HARIBO Kirakira Fruit Fest' for a truly unforgettable experience filled with joy and delicious gummy treats!