GeNiE Partners with Ono Photography to Launch Unique Wedding Financing Service

GeNiE and Ono Photography Join Forces for Innovative Wedding Financing

In an exciting development for couples planning their dream weddings, GeNiE Inc., based in Chuo-ku, Tokyo, has officially partnered with Ono Photography, located in Hitachinaka, Ibaraki Prefecture. This collaboration marks the launch of a specialized embedded finance lending service known as "Kokoro Smile Yutori-bai". This initiative goes live on August 27, 2025, allowing customers of Ono Photography’s various wedding-related services to access affordable financing options.

GeNiE, a subsidiary of the leading consumer finance company, ACOM, seeks to revolutionize the lending sector by providing innovative embedded finance solutions. This concept allows businesses to integrate financial services directly into their offerings, creating a seamless customer experience. Since June 2024, GeNiE has been providing services through web and app platforms, enabling businesses to enhance their operations with new lending functionalities.

A Legacy of Smiles from Ono Photography

Founded in 1976, Ono Photography has built its reputation on delivering exceptional photo-related services, including wedding planning, studio operations, and rental services for traditional Japanese attire. With a core mission to spread smiles, happiness, and excitement worldwide, Ono Photography aims to enrich life's memorable moments.

The introduction of "Kokoro Smile Yutori-bai" aligns perfectly with Ono Photography's vision of enhancing the emotional and financial experiences of their customers. By utilizing GeNiE’s lending capabilities, clients can now more easily finance their wedding photography, dress rentals, and other services, bringing their dream weddings to life.

What is “Kokoro Smile Yutori-bai”?

"Kokoro Smile Yutori-bai" is a lending service designed specifically for customers utilizing Ono Photography’s wedding-related offerings, including photo studios, dress shops, and wedding venues. With loans starting from just 1,000 yen, customers can access financing quickly, with approval processes taking as little as 15 minutes. This service is perfect for those moments in wedding planning where a few extra funds are needed to secure that dream dress or venue.

Participating Facilities include:

Supporting Dreams through Finance

GeNiE and Ono Photography are committed to supporting couples through their joyous journey, helping to alleviate the financial stresses that often accompany wedding planning. By utilizing this innovative lending service, couples can obtain the necessary funding to ensure their special day is everything they envisioned.

About Ono Photography

As a leading player in the photography industry, Ono Photography celebrates its 50th anniversary in 2025. Under the direction of CEO Tetsuto Ono, the company has diversified its services beyond traditional photography, delving into bridal business, apparel rentals, app development, e-commerce, hospitality, and school photography, all while maintaining its mission of spreading joy, happiness, and inspiration.

Introduction to “Money Lamp”

GeNiE’s "Money Lamp" service caters to companies wishing to integrate financial solutions into their existing frameworks. With strict adherence to regulatory guidelines, this lending service enables businesses to start providing financial options within just two weeks of implementation. Customers enjoy a streamlined application process, allowing immediate access to necessary funds while shopping online or through apps.

Contact Information

For inquiries regarding service implementation, please visit GeNiE's contact page.

With this exciting partnership, both GeNiE and Ono Photography are poised to redefine the wedding experience by providing convenient and accessible financing options that cater directly to the needs of modern couples.