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HUAWEI XMAGE Awards 2025: Unlocking the Power of Mobile Photography

On June 11, 2025, the HUAWEI XMAGE Awards officially kicked off at the launch event for the HUAWEI Pura 80 smartphone. This annual awards ceremony has grown to become a significant global platform dedicated to mobile photography, inspiring countless creators to express their artistic visions through the lens of their smartphones. Over the past years, the competition has received nearly five million submissions from participants hailing from a staggering 170 countries and regions, establishing itself as one of the largest and most authoritative contests in the field of mobile photography.

HUAWEI's innovative XMAGE technology has consistently pushed the envelope, redefining what's achievable in mobile imaging. The latest Pura 80 series showcases a variety of groundbreaking advancements, including enhanced telephoto, macro, low-light capabilities, and sophisticated functionalities for capturing portraits and videos. As such, the 2025 awards program is set to include diverse categories that reflect this evolution, such as 'So Far So Close', 'Good Night', and 'Colour Shade', while also featuring traditional favorites like 'Faces', 'A Heartwarming World', 'Experimental Lab', 'Storyboard', and 'Action'.

This year's judging process brings a fresh perspective with 1,000 outstanding entries chosen for merit by a panel of distinguished judges. The top works will be recognized with special accolades, including an “XMAGE 100” designation and the coveted titles of three Photographers of the Year. The judging panel is comprised of nine eminent figures in the photography community, each bringing their unique expertise to the table. Among them are Liu Heung Shing, a Pulitzer-Prize-winning photojournalist, and Chen Xiaobo, a leading editor at Xinhua News Agency, alongside academic and artistic professionals from various disciplines.

Registration for the competition is now open, with submissions accepted via the official XMAGE competition website, My HUAWEI, HUAWEI Community, and Instagram. Photographers from around the world have until September 15, 2025, at 12 AM Beijing time (GMT +8) to submit their entries. The excitement surrounding this event underscores the vibrant and growing community of mobile photography enthusiasts, making it an unmissable occasion for anyone passionate about photography.

As the event unfolds, there is widespread anticipation for the innovative works that will be showcased and the stories that will be shared. The HUAWEI XMAGE Awards 2025 not only serve to highlight the ingenuity of mobile photographers but also create a shared space for all to appreciate the beauty of imagery in the modern age. With the intersection of technology and creativity, this year's awards promise to be a remarkable celebration of talent, community, and the ever-evolving world of mobile photography. Make sure to mark your calendars and join in the celebration of visual storytelling like never before.