Air360 Enhances On-Page Analysis Features for Better Performance Insights

AIR360 Inc., based in Chiyoda, Tokyo, has recently upgraded its digital experience analysis tool, Air360. The latest enhancements to the on-page analysis function aim to offer businesses more flexibility in evaluating their website performance, ultimately supporting an increase in conversion rates.

What is On-Page Analysis?

The on-page analysis feature consists of two main types of evaluations: Performance Analysis and Zoning Analysis.

1. Performance Analysis

This feature allows users to quickly understand the performance of any page they wish to analyze. By simply opening the analytical foundation for the specific page, managers can instantly grasp key metrics, such as user conversion rates, total user counts, and even identify rage clicks, which indicate user frustration regarding page performance.

2. Zoning Analysis

The zoning analysis enables businesses to evaluate the performance of various page elements—such as buttons, images, and text—with just one click. By retrieving data from HTML information, this analysis provides highly accurate insights on click-through and conversion rates for specific elements on the page.

What Has Changed with the On-Page Analysis Feature?

With this update, the definition of the analysis pages has become more adaptable, enhancing the functionality of both performance and zoning assessments. While previously users could assess only the visible pages or groupings based on URL parameters, the new feature allows for integrative analysis by utilizing data layers, hashes, and query strings as additional defining criteria.

Now, even page groups that could not be previously aggregated using URLs can be analyzed collectively for performance, providing a more comprehensive understanding of site dynamics.

How Data Layers, Queries, and Hashes Work

To deepen your understanding of data layers, please refer to this article: What is a Data Layer. Queries and hashes are the respective strings that follow the `?` and `#` in URLs, which facilitate more detailed page group definitions for the analysis.

What is Air360?

Air360 is an advanced digital experience analysis tool designed to evaluate user behavior on websites. With just one click, businesses can assess reasons behind user frustrations or drop-offs, guiding them to enhance the overall digital experience and improve conversion rates. The tool has gained traction among major hotel chains, airlines, and luxury brands in Europe, which actively employ it for digital experience improvements.

This no-code tool is straightforward to implement, allowing users to get started with ease. For those interested in experiencing Air360 firsthand, feel free to schedule a demo using the button below!

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