S-FIX Joins Forces with Voiceclue Entertainment for Innovative Video Project

A New Era in Regional Revitalization: S-FIX and Voiceclue Entertainment Collaboration

In an exciting development for regional revitalization efforts in Japan, S-FIX Co., Ltd., a video and program production company based in Tokyo, has partnered with Voiceclue Entertainment Co., Ltd. This collaboration focuses on the video production sector of the project known as "Sasatsuna LFJ47" under the auspices of the Cabinet Office's initiatives to combat loneliness and social isolation.

The initiative is a groundbreaking regional collaboration aimed at connecting local communities with the younger generation, emphasizing fresh perspectives in video content creation to engage millennials and Generation Z. One of the flagship programs under this initiative, titled "Nihon Zenkoku Maji Challe" (Japan Nationwide Serious Challenge), showcases the project's commitment to addressing several social issues through an entertainment lens.

What is Sasatsuna LFJ47?

"Sasatsuna LFJ47" aims to become a hub for the 47 prefectures of Japan, connecting local municipalities with younger audiences. With notable contributors such as music producer Kagawa Tada-katsu (Tad Kagawa), who has worked on soundtracks for popular series like "My Hero Academia," and other renowned creators, this project is set to innovate the content landscape. Their goal is to tackle pressing social challenges, including loneliness, educational disparity, disaster preparedness, and local economies, using collaborative and engaging video formats that resonate with the younger audience.

To further amplify its appeal, the organization plans to add influencers who can attract the attention of Gen Z, promising to enhance the project’s reach in an era dominated by platforms like TikTok. This focus on innovative project design signifies a pivotal turn towards content that is not only entertaining but also socially impactful.

Key Participants in the Project

Several heavyweights from various sectors are contributing to this project:

- Keisuke Tsuji - Mayor of Nagara Town, Chiba Prefecture.
- Yuki Aikawa - Former SDN48 member and current tourism ambassador for Mobara City.
- Tad Kagawa - Not only a music producer but also a tourism ambassador for Matsue City, Shimane Prefecture.
- Nao Sugawara - Chief of the Sasatsuna LFJ47 Management Team and sound producer known for creating hits in J-Pop.

The involvement of these skilled individuals highlights a multifaceted approach to engaging local communities and bringing their stories to light through film.

S-FIX’s Role in the Project

S-FIX will play a crucial role in the overall production of "Nihon Zenkoku Maji Challe." The company's responsibilities encompass conceptual design, location shooting, studio recordings, video editing, and final delivery. By managing all stages of production internally, S-FIX ensures both high quality and efficiency. Led by Executive Officer Atsunori Sakurai, the firm aims to uncover and showcase the unique charm of Japan's regions, inspiring positivity and social awareness across various demographics, including the younger generation.

Atsunori Sakurai’s Vision

Reflecting on the project, Atsunori Sakurai expressed that conveying the genuine voices and aspirations of local communities through film is vital for nurturing new forms of connection in contemporary society. He conveyed pride in being part of this significant project and emphasized a commitment to work alongside municipalities nationwide to shape Japan's future through thoughtful and impactful visual storytelling.

About S-FIX Co., Ltd.

Company Name: S-FIX Co., Ltd.
Location: 2F, Ruana Azabu Juban, 3-7-12 Higashi-Azabu, Minato-ku, Tokyo
Representative: Executive Officer Atsunori Sakurai
Established: July 2023
Business Activities: Video production, program production, advertising planning, digital marketing
Official Website: s-fix-creative.co.jp

About Voiceclue Entertainment Co., Ltd.

Company Name: Voiceclue Entertainment Co., Ltd.
Location: 2F, Art Building, 2-12-8 Shibuya, Tokyo
Representative: President Tad Kagawa
Established: April 2020
Business Activities: Music production, program content planning, and production
Official Website: voiceclentertainment.com