Discover the Head Beauty Experience with haru at Daimaru Tokyo Store

Experience Head Beauty with Haru

From April 29 to July 21, 2026, the renowned head beauty brand Haru will be showcasing its products for the first time at the Daimaru Tokyo store, specifically in the innovative experience space known as Asumise. The event is organized by nijito, which operates from its headquarters in Minato, Tokyo, and its e-commerce division in Fukuoka. Visitors will have a unique opportunity to experience Haru's kurokami scalp shampoo and its accompanying product range firsthand.

A New Approach to Beauty

Haru believes in enhancing the customer experience beyond just selling products. Instead, the brand is focusing on creating a sensory experience through scent, texture, and overall product application. This immersive showcase aims to give customers insight into not only the products themselves but also the philosophy of head beauty and the stories behind the brand.

Haru’s kurokami scalp shampoo has garnered great success, boasting over 8 million units sold. This achievement reflects the brand’s commitment to delivering quality and encourages consumers to explore how these products can fit naturally into their daily routines.

With an increase in diverse purchasing options, the experience of seeing and interacting with products in person has become more crucial. Haru’s limited-time showcase at Daimaru Tokyo offers a chance for customers to connect with the brand and products on a deeper level, ultimately enhancing their shopping experience.

Featured Products

The display will primarily feature the kurokami scalp line, including the original blend, lavender blend, and green blend. Visitors will learn about these products while also exploring the importance of head beauty and the dedication that goes into crafting them. This setting aims to provide a comfortable space where customers can discover enjoyable care routines and gain new insights.

Limited Spring Box

Additionally, Haru will offer a limited quantity spring box featuring three varieties of kurokami scalp shampoo, allowing customers to experience the uniqueness of each blend.

About Asumise at Daimaru Tokyo

Asumise operates under the motto of shifting from merely ‘buying’ to ‘meeting’. This complex experience space, curated by Daimaru Matsuzakaya Department Stores, emphasizes the importance of understanding and experiencing the stories behind products rather than simply selling them. Every three months, the lineup changes, showcasing over 300 carefully selected brands that align with the values of community, nature, and the future. In-store ambassadors engage with customers, sharing insights about the brand's philosophy and offering personalized communication to ensure a fulfilling experience.

Event Details:

- Duration: April 29, 2026 - July 21, 2026
- Location: Daimaru Tokyo, 9th Floor Asumise]
- Opening Hours: 10:00 AM - 8:00 PM (Closed on designated facility holidays)
- Address: 1-9-1 Marunouchi, Chiyoda-ku, Tokyo
- Access: Just outside the Yaesu North Exit of Tokyo Station
- Website: [Daimaru Tokyo Asumise

About Haru

As a brand focused on head beauty, Haru takes pride in its flagship product, the kuroKami scalp shampoo, which has successfully sold over 8 million units throughout Japan. Available through both e-commerce platforms and around 5,000 retail stores, Haru aims to nurture a new self-care routine that appreciates aging gracefully. The brand invites individuals to find beauty in being their authentic selves, promising to continue offering diverse products and enriching experiences.

- Official Online Store: haru Shop
- Instagram: haru Instagram
- Official LINE Account: haru LINE
- Brand Video: Watch here

About nijito

Nijito is dedicated to supporting individuals who want to remain true to themselves in an ever-changing world. As a pro-aging company, nijito envisions a more positive self-acceptance journey, encouraging people to embrace their true selves more openly. The company strives to foster a society where each day is viewed as an opportunity to shine, and it continually seeks new challenges to make this vision a reality.

Company Information: