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ASICS Europe Strengthens Global Partnership with Teamwork Commerce

In an exciting development for the retail landscape, ASICS Europe has officially joined the growing list of ASICS regions utilizing Teamwork Commerce's omnichannel retail solutions. This partnership signifies a major step in both companies' commitments to enhancing the shopping experience and streamlining operational processes.

Teamwork Commerce, renowned for its innovative retail solutions, has established a presence in several key ASICS markets, including Mexico, North America, Canada, and Australia. The latest extension into Europe underscores a collaborative effort to respond to the evolving needs of consumers and retail operators alike. As the retail environment becomes increasingly dynamic, both ASICS and Teamwork Commerce aim to leverage technology to create a seamless shopping journey for customers.

With the rise of consumer expectations for connected shopping experiences, this partnership comes at a crucial time. Retailers are striving to implement consistent unified commerce strategies that enhance customer interaction across various platforms. By boosting its alliance with Teamwork Commerce, ASICS Europe will benefit from a flexible ecosystem that facilitates smooth store operations, accelerates payment processes, and strengthens customer engagement.

Enhancing In-Store Experiences

The mobile-first point-of-sale (POS) solutions and omnichannel features offered by Teamwork Commerce are designed to enable in-store staff to deliver an exceptional shopping experience. Store associates will be equipped with tools that simplify transactions, provide real-time customer insights, and improve overall operational efficiency. This integrated solution guarantees consistency across international markets while allowing each region to adapt to specific business needs and payment preferences.

Amber Pitman, Global Director of Customer Engagement at Teamwork Commerce, remarked, “The continued adoption of Teamwork Commerce across new ASICS regions alongside Adyen highlights the strength of this partnership and the value of unified commerce on a global scale.”

Ross Singyard, Vice President of Sales at ASICS Europe, emphasized the commitment to promoting a healthy balance between mind and body through sports and exercise. He stated, “Our core mission revolves around enabling everyone to achieve wellness through physical activity. Providing an outstanding in-store customer experience is fundamental to this journey.” By investing further in connected retail technologies with Teamwork Commerce, ASICS aims to create personalized and streamlined experiences that cater to the potential growth within Europe.

ASICS’s ongoing expansion with Teamwork Commerce reflects a sustained commitment to innovation in retail and operational excellence. The brand is dedicated to establishing a connected retail ecosystem that enhances both the customer journey and business outcomes.

About Teamwork Commerce

Teamwork Commerce is a cloud-based technology platform that offers a suite of flexible solutions for merchants. Their offerings include POS systems, order management, customer relationship management, inventory management, and reporting modules. As an evolving system, it is designed to meet the fast-changing needs of the retail sector. With its omnichannel solution, merchants gain deeper insights into customer behavior to deliver personalized shopping experiences. Global brands including UNIQLO, Acne Studios, and ASICS trust Teamwork for their retail operations.

About ASICS

The acronym ASICS stands for “Anima Sana In Corpore Sano,” meaning a sound mind in a sound body. Since its inception in 1949, ASICS has focused on promoting healthy living through sports and physical activity. The founder, Kihachiro Onitsuka, believed in the transformative power of sports to uplift spirits and foster community well-being. ASICS remains committed to this philosophy, striving to encourage more individuals to engage in physical exercise and improve their mental health as stress and anxiety levels rise today.

As ASICS Europe embarks on this promising new phase with Teamwork Commerce, both brands are poised to redefine the retail experience and set new standards in customer engagement.