#United States #Arkansas #SuperTruth #Data Innovation #Dustin Raney

SuperTruth Welcomes Dustin Raney as Chief Strategy Officer

SuperTruth, a pioneer in the field of consent-driven data management, has made a significant leadership move with the appointment of Dustin Raney as their new Chief Strategy Officer (CSO). The announcement, made on November 13, 2025, showcases the company's commitment to ethical data usage and innovation in the healthcare and wellness sectors.

Dustin Raney, previously a Vice President at Interpublic Group's Acxiom, brings nearly two decades of expertise in data strategy and innovation. His extensive background includes roles at top marketing and technology firms where he championed initiatives that balanced data ethics with cutting-edge marketing technologies and artificial intelligence. This wealth of experience positions him to effectively steer SuperTruth's long-term growth strategy and operational excellence.

Based in Arkansas, Raney will report directly to Bobby Hill, Co-Founder and CEO of SuperTruth. In his newly established role, he will be responsible for overseeing strategic partnerships, go-to-market strategies, and the broader ecosystem development of SuperTruth’s expanding portfolio. His appointment marks a pivotal moment as SuperTruth seeks to consolidate its position in the market by focusing on operational scalability and data integrity.

Bobby Hill expressed enthusiasm about Raney's appointment, stating, "SuperTruth is scaling rapidly and with intention. Bringing on Dustin reflects our commitment to operational excellence and long-term vision." Hill underscored that Raney's leadership ensures that as SuperTruth expands, it does so on a foundation of strategy, integrity, and collaboration.

Under Raney's guidance, SuperTruth is set to reinforce its mission: to transform how organizations leverage data by establishing trustworthy, transparent, and human-centered ecosystems. Raney has articulated a clear vision for the role of data in contemporary enterprises, emphasizing responsible usage as a core principle. "SuperTruth is uniquely positioned to redefine how organizations build value through consent-based data ecosystems," he noted. This visionary approach champions consent not merely as a formality but as an essential building block of data strategies.

SuperTruth itself operates as a first-party data management company, specializing in optimizing health data for AI-driven innovation. By cleaning, structuring, and orchestrating data effectively, they empower organizations to derive actionable insights that lead to improved decision-making, enhanced outcomes, and greater operational efficiency.

Dustin Raney’s appointment at SuperTruth comes at a time when the emphasis on responsible data management has never been more critical. The intersection of technology, ethics, and consumer trust is becoming increasingly pivotal for organizations aiming to leverage data responsibly. Raney's expansive track record with major brands such as Amazon, Walmart, and JPMorgan Chase highlights his ability to forge successful frameworks that align customer intelligence and digital engagement with robust data infrastructure.

This strategic move not only marks an important chapter in SuperTruth's growth trajectory but also signifies the company's dedication to fostering ethical innovation in data management. As organizations grapple with the complexities of data ethics and usage, SuperTruth aims to lead by example, setting a benchmark for others in the industry.

For those interested in learning more about SuperTruth and their mission to revolutionize data management, visit their website at supertruth.ai. Here, you can explore their offerings and understand how they are working to promote responsible data practices while enabling organizations to be at the forefront of data innovation.