#Japan #Nagoya #Tokugawa Art Museum #Tokubigumi #Maison de FLEUR

Dive into the Tokubigumi Fest 2025!

Official Merchandise Launch
The popular online shopping platform, Marui Web Channel, is excited to announce the sale of original items tied to the Tokubigumi Fest 2025. Led by President Masahiro Aono, Marui continues to expand its events focusing on supporting individual interests.

What is the Tokubigumi Fest 2025?

The Tokubigumi, which consists of six revered swords held in the Tokugawa Art Museum located in Nagoya, Aichi Prefecture, are celebrated through this festival. The six swords include: Namizoe Toshiro, Goto Toshiro, Motoyoshi Sadamune, Nanzan Ichimonji, Honzaki Nagayo, and Gomatsuri Gayo. This unique event predominantly features merchandise inspired by the Tokubigumi collection.

In 2025, the festival will mark the 90th anniversary of the Tokugawa Art Museum, with a grand exhibition showcasing national treasures and important cultural properties. Following a highly praised first edition of the festival in February 2025, the second phase complements this milestone with exclusive collaborative items that promise to add flair and joy to your outings.

Explore Original Goods on Marui Web Channel

The theme for the 2025 Tokubigumi original goods is the 'Celebrate Collection', which emphasizes the connection to Japanese beauty, presenting a harmonious blend of tradition and festive design.

Ordering Period for Original Goods

• - Second Phase: April 11 (Friday) 12:00 PM – April 30 (Wednesday) 11:59 PM
• - Third Phase: Expected in June, with specific dates announced later.

Please note that items are only available for order online and will not be sold at Marui Modi stores or the Tokugawa Art Museum. However, some samples from the second phase can be viewed at the museum during the specified display period, which can be confirmed directly with the museum.

Exclusive Collaboration for the 90th Anniversary

In a special collaboration, the renowned lifestyle brand Maison de FLEUR, known for its quality lifestyle goods with a French touch, has partnered with the Tokubigumi for exclusive items intended as gifts for women.

'Maison de FLEUR' x 'TOKUBIGUMI' Double Ribbon Tote Bag

Price: 8,800 yen (tax included)
This tote bag features the popular double-ribbon design from Maison de FLEUR, upgraded with a shiny foil-printed logo and original patterned lining, styled specifically for the Tokubigumi. The gathered sides and tassel-tipped adjustable straps add distinctiveness. The ribbons are secured to maintain their charm. Its spaciousness allows for easy storage of everyday items, with an inner pocket for your phone or small items, making it a versatile accessory for any occasion.

Celebrate Collection Items

These beautifully designed items are perfect for daily use, making you want to pair them with the Maison de FLEUR tote bag.

• - Sword Charms

Price: 4,400 yen (tax included)
Vintage-themed handbag charms inspired by swords, featuring sparkling stones as accents.

• - Gauze Handkerchief Set

Price: 2,200 yen (tax included)
A set of two handkerchiefs showcasing simple sword initials and motifs, designed to feel like a comforting talisman as they soften with use.

• - Drawstring Pouch

Price: 2,530 yen (tax included)
An easy-to-carry pouch that remains compact in bags, featuring a frilly drawstring that adds a playful touch.

• - 'K' Shirt (Touken)

Price: 4,400 yen (tax included)
A simple black T-shirt adorned with floral motifs that will excite enthusiasts upon closer inspection, made of comfortable cotton material.

Purchase Benefits on Marui Web Channel

During the event, customers who spend 8,000 yen (tax included) will receive a Tokubigumi Garland (6 types) as a gift with their order:

• - April 11 (Fri), 12:00 PM - April 20 (Sun), 11:59 PM: Motoyoshi Sadamune
• - April 21 (Mon), 12:00 PM - April 30 (Wed), 11:59 PM: Honzaki Nagayo
• - Details for the third phase will be announced later.

Ordered Directly:

• - Sales Platform: Marui Web Channel
• - Second Phase Duration: April 11, 12:00 PM - April 30, 11:59 PM

Donate to the Tokugawa Art Museum with the 'Tokubigumi Epos Card'

With this special card, your shopping contributes to the preservation of cultural properties. Points earned can be donated to support the museum, with Marui Group donating 1,000 yen for each new member signing up without any cost to the customer. The card showcases the design of beloved swords like Nanzan Ichimonji, Gomatsuri Gayo, and others, collectively known as the Tokubigumi.

Additionally, if you sign up for the Epos Card during the campaign and purchase eligible items for 8,000 yen or more, you will receive a Tokubigumi Garland.

Campaign Period: February 7 (Fri), 12:00 PM – September 30 (Tue), 11:59 PM

For more information about the Tokugawa Art Museum and Tokubigumi Fest 2025, please visit their respective websites. Don’t miss this unique opportunity to own a piece of culture while supporting an important cause!