#None #Doceree #co-pay.com #Andrew Matthews

Doceree Welcomes Andrew Matthews as SVP of Patient Affordability

In a significant move to enhance patient accessibility, Doceree has announced the appointment of Andrew Matthews as the Senior Vice President of Patient Affordability. Matthews, who previously held the position of Vice President of Business Development at GoodRx, is set to lead the strategic expansion of co-pay.com, Doceree’s affordability platform designed to activate co-payment benefits during the prescription process.

Doceree stands out as the world’s first AI-powered operating system tailored for healthcare marketing. The company’s focus on patient affordability reflects a crucial strategic priority as they seek to bridge the gap between co-payment program awareness and actual patient benefit activation. With Matthews at the helm, co-pay.com aims to redefine how affordability is delivered to patients right at the point of prescribing.

Dr. Harshit Jain, the Founder and Global CEO of Doceree, expressed confidence in Matthews’s leadership abilities, stating, “Affordability and access are defining priorities in healthcare marketing today. With Andrew’s experience at the forefront of digital affordability and pharma partnerships, we are poised to scale our platform and drive measurable outcomes for our life sciences partners.”

Matthews brings a wealth of experience in shaping digital affordability initiatives and fostering pharma partnerships. At GoodRx, he played a critical role in developing programs aimed at reducing prescription costs for patients. “Having worked on both sides of the affordability equation – as a consumer advocate and a partner to manufacturers – I understand the nuances of this landscape,” said Matthews. His dual perspective will be invaluable as co-pay.com seeks to fill existing gaps in patient support.

The proactive model of co-pay.com is designed to engage patients directly at the prescribing decision stage. Unlike traditional affordability platforms, which often rely on patients to seek out savings on their own post-prescription, co-pay.com focuses on delivering benefits where and when they matter most. Matthews remarked, “What sets Doceree apart is the timing and method of activating affordability. This innovative approach addresses the gaps I’ve observed in patient journeys, making it a powerful solution for enhancing access to medications.”

Thomas Shea, Chief Revenue Officer of Patient Affordability and AI at Doceree, emphasized the significance of Matthews’s track record. “Andrew's ability to build scalable affordability programs, combined with his insighful knowledge of the pharmaceutical landscape, will accelerate our growth with co-pay.com and strengthen the value we offer to life sciences brands and their patients.”

Matthews joins Doceree during a time of continual expansion of its AI-driven operating system for healthcare marketing. His role illustrates a growing emphasis on integrated solutions combining affordability, programmatic media, and physician engagement intelligence throughout the patient care spectrum. Reporting directly to Thomas Shea, Matthews is expected to lead transformative changes in how affordability is engaged in practice.

As healthcare continues to evolve, so too does the need for innovative solutions to meet patient needs efficiently. Doceree’s strategic addition of Matthews underscores their commitment to prioritizing patient affordability and making significant strides in the healthcare marketing domain. With a strong emphasis on immediate access to co-paying benefits, the future of Doceree’s co-pay.com holds promise for enhancing patient experiences and outcomes.