#Japan #Tokyo #rom&nd #ILLIT WONHEE #Juicy Flash Lip

ILLIT WONHEE's Stunning Debut at rom&nd Pop-Up Event

The Korean cosmetic brand rom&nd is marking its 10th anniversary with the exciting launch of a new product, the Juicy Flash Lip Oil, which hits the shelves on April 7. To celebrate, rom&nd hosted a lively three-day pop-up event from April 11 to 13, featuring the debut appearance of global model
ILLIT WONHEE, who serves as the “manager” of the idol department at rom&nd. On April 10, the day before the event opened, WONHEE took the stage to share her passion for beauty and introduce the latest lip product in style.

The Dynamic Launch of Juicy Flash Lip Oil

WONHEE kicked off the event with an enthusiastic greeting in Japanese, expressing her excitement about being part of the rom&nd family. "rom&nd offers a uniquely cute worldview that is compelling, and their lip products are truly powerful! The variety of colors allows everyone to express their mood and desired look," she exclaimed, setting a joyful tone for the occasion.

As the manager of the idol department, WONHEE presented the new Juicy Flash Lip Oil, aiming to convey its charm effectively. When asked about her favorite lip oil shade, she declared her love for
"Grape Fig" (06), stating, "It suits the idol look perfectly! This is a color I chose myself for the event." She further showcased the product by applying the lip oil live, captivating everyone present.

To enhance the festival experience, WONHEE introduced an interactive booth where attendees could explore three distinct looks: Idol, Actress, and Gal, each paired with the new lip oil. She warmly invited everyone to join the rom&nd pop-up, emphasizing the fun atmosphere they had designed.

A Special Appearance from Ji-yong

The excitement escalated when Ji-yong, who has been a model for rom&nd for a decade, made a glamorous entrance. Introducing her as the manager of the actress department, WONHEE expressed her admiration, saying, "I have always wanted to meet you!" Ji-yong remarked on her joy at meeting fans in both Korea and Japan, creating a heartwarming moment during the event.

During a heartfelt discussion towards the end of the event, WONHEE shared, "Becoming a model for rom&nd, a brand I adored since childhood, is surreal and thrilling. I will continue to promote rom&nd's fantastic products as an ambassador for beauty lovers." Ji-yong added, "Participating in rom&nd since my university days, I feel immensely honored to celebrate this milestone together; our growth has intertwined beautifully."

A Celeb Party Filled with Energy

The atmosphere escalated with the Celebrity Party that began at 5 PM. WONHEE once again took the stage to ignite the event. When discussing rom&nd's appeal, she noted, "The lively pink decor of the venue matches rom&nd's aesthetic perfectly! It really boosts my spirits!" She engaged with guests, expressing her joy and sharing kisses to energize the crowd.

Interactive Poll Revealing Job Preferences

Following the lively party, Ji-yong and Kiiip, a gal department manager, joined WONHEE for a talk session where they discussed results from an SNS poll about which rom&nd department people would like to work in. The actress department received 46.3% of votes, closely followed by the idol department at 44.2%, while the gal department garnered 9.5%. Ji-yong expressed delight in the results, whereas Kiiip humorously remarked that the gal department needed no vote, showcasing her gal mindset and delighting the audience.

Event Overview

• - Name: Pop-Up Event "The Secret of Lipsticks Unveiled — rom&nd Juicy Flash Sales Division"
• - Date: April 11-13, 2026, from 14:00 to 20:00
• - Location: Laforet Museum Harajuku, 1-11-6 Jingumae, Shibuya, Tokyo
• - Entrance Fee: Free
• - Dress Code: Guests are encouraged to come dressed in themes related to idols, actresses, or gals to enhance their experience at the event.

About Juicy Flash Lip Oil

The Juicy Flash Lip Oil fills the gap left by tints and glosses, offering an extraordinary level of shine. This high-density transparent oil reduces lip wrinkles and provides a luscious shine that seems to pop on the lips. The collection includes nine shades, including the Japan-exclusive 00 Flash On, making it a versatile and vibrant addition to any lip makeup routine.