Plusgrade and Eurostar Join Forces to Enhance Train Travel Experience with Premium Upgrade
On February 18, 2025, Plusgrade announced a collaboration with Eurostar, the renowned high-speed passenger train service that links five countries across Europe. This partnership aims to revolutionize train travel by offering a Premium Upgrade option that allows eligible passengers to move from Standard to Eurostar Plus, benefiting from larger seats and enhanced amenities.
The collaboration is part of Plusgrade's broader strategy to expand its footprint in the railway sector, underscoring its commitment to providing proven ancillary revenue solutions across various travel markets. The Premium Upgrade initiative is designed to enhance the travel experience by introducing a more personalized and flexible approach to upgrading, appealing to passengers who desire more comfort during their journey.
Eligible Eurostar travelers will receive invitations via email prior to their departure, giving them the opportunity to place an upgrade bid. This process allows offers to be made up to 24 hours before the train’s scheduled departure, with passengers notified at least 24 hours in advance if their offer has been accepted. This flexible methodology not only enables passengers to access premium services at prices that suit them, but also allows Eurostar to optimize the utilization of its premium seating.
Plans for Eurostar Premier, which will offer an even higher level of travel experience, are also set to be revealed in 2025, thus providing passengers with more exceptional choices. Ken Harris, founder and CEO of Plusgrade, expressed pride in teaming up with Eurostar, stating that this partnership reflects a shared commitment to improve traveler experiences while generating significant ancillary revenue for partners. The collaboration aims to enhance customers' travel conditions while helping Eurostar optimize its operations and resources.
François le Doze, Eurostar's Chief Commercial Officer, highlighted the company's continuous effort to provide the best possible experience for clients. He noted that the partnership facilitates a more flexible and tailored approach to upgrades, ensuring passengers can enjoy high-end experiences at suitable prices. The enthusiasm surrounding the outcomes of this partnership suggests a mutual desire to elevate travel experiences further.
The Premium Upgrade program is currently available for eligible passengers traveling on Eurostar lines connecting major destinations like London, Paris, Brussels, and Amsterdam. Looking forward, this program is expected to expand to additional cities within the Eurostar network, allowing even more travelers to access enhanced comfort and service.
About Plusgrade
Plusgrade powers the global travel industry through its leading portfolio of ancillary revenue solutions. Trusted by over 250 airlines, hotels, cruise lines, passenger rail services, and financial service providers, Plusgrade helps create substantial new revenue streams through excellent customer experiences. As a central hub for ancillary revenue, Plusgrade has generated billions of dollars in new revenue opportunities via its platform for its partners, enhancing travel experiences for millions of their passengers worldwide. Since its establishment in 2009, the company has been headquartered in Montreal, with a global presence.
About Eurostar
Eurostar aims to transport 30 million passengers annually by 2030 and to serve as the backbone of sustainable transport in Europe. Operating a fleet of 51 high-speed trains, Eurostar provides the largest international high-speed rail network in Western Europe, servicing 28 destinations in Germany, Belgium, France, the Netherlands, and the UK. In 2023, Eurostar transported 18.6 million passengers, generating revenues of 2 billion euros. Plans are in place for Eurostar to purchase up to 50 new trainsets by 2024. Eurostar is jointly owned by SNCF Voyages Développement (55.75%), a subsidiary of SNCF Voyageurs, CDPQ (19.31%), SNCB (18.50%), and Federated Hermes Infrastructure-managed funds (6.44%). For further details, visit the Eurostar website.
The collaboration is part of Plusgrade's broader strategy to expand its footprint in the railway sector, underscoring its commitment to providing proven ancillary revenue solutions across various travel markets. The Premium Upgrade initiative is designed to enhance the travel experience by introducing a more personalized and flexible approach to upgrading, appealing to passengers who desire more comfort during their journey.
Eligible Eurostar travelers will receive invitations via email prior to their departure, giving them the opportunity to place an upgrade bid. This process allows offers to be made up to 24 hours before the train’s scheduled departure, with passengers notified at least 24 hours in advance if their offer has been accepted. This flexible methodology not only enables passengers to access premium services at prices that suit them, but also allows Eurostar to optimize the utilization of its premium seating.
Plans for Eurostar Premier, which will offer an even higher level of travel experience, are also set to be revealed in 2025, thus providing passengers with more exceptional choices. Ken Harris, founder and CEO of Plusgrade, expressed pride in teaming up with Eurostar, stating that this partnership reflects a shared commitment to improve traveler experiences while generating significant ancillary revenue for partners. The collaboration aims to enhance customers' travel conditions while helping Eurostar optimize its operations and resources.
François le Doze, Eurostar's Chief Commercial Officer, highlighted the company's continuous effort to provide the best possible experience for clients. He noted that the partnership facilitates a more flexible and tailored approach to upgrades, ensuring passengers can enjoy high-end experiences at suitable prices. The enthusiasm surrounding the outcomes of this partnership suggests a mutual desire to elevate travel experiences further.
The Premium Upgrade program is currently available for eligible passengers traveling on Eurostar lines connecting major destinations like London, Paris, Brussels, and Amsterdam. Looking forward, this program is expected to expand to additional cities within the Eurostar network, allowing even more travelers to access enhanced comfort and service.
About Plusgrade
Plusgrade powers the global travel industry through its leading portfolio of ancillary revenue solutions. Trusted by over 250 airlines, hotels, cruise lines, passenger rail services, and financial service providers, Plusgrade helps create substantial new revenue streams through excellent customer experiences. As a central hub for ancillary revenue, Plusgrade has generated billions of dollars in new revenue opportunities via its platform for its partners, enhancing travel experiences for millions of their passengers worldwide. Since its establishment in 2009, the company has been headquartered in Montreal, with a global presence.
About Eurostar
Eurostar aims to transport 30 million passengers annually by 2030 and to serve as the backbone of sustainable transport in Europe. Operating a fleet of 51 high-speed trains, Eurostar provides the largest international high-speed rail network in Western Europe, servicing 28 destinations in Germany, Belgium, France, the Netherlands, and the UK. In 2023, Eurostar transported 18.6 million passengers, generating revenues of 2 billion euros. Plans are in place for Eurostar to purchase up to 50 new trainsets by 2024. Eurostar is jointly owned by SNCF Voyages Développement (55.75%), a subsidiary of SNCF Voyageurs, CDPQ (19.31%), SNCB (18.50%), and Federated Hermes Infrastructure-managed funds (6.44%). For further details, visit the Eurostar website.
Topics Travel）
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