Izu's Unique Project to Establish LOVOT as a Local Icon Begins in Japan

Izu's Ambitious Project to Promote LOVOT

The city of Izu, Japan, is embarking on an innovative initiative to establish itself as the home of the family robot, LOVOT. This ambitious project, initiated by the robotics venture GROOVE X Co., Ltd., in collaboration with Kyoden Precision Co., which manufactures LOVOT within the city, aims to elevate LOCAL resources while expanding the community's offerings and enhancing local tourism.

Collaboration for Community Development

In 2022, Izu City, Kyoden Precision, and GROOVE X formalized their partnership through a comprehensive collaboration agreement. This strategic alliance seeks to leverage each entity’s resources to foster community growth and improve civic services. This commitment has set the stage for Izu to emerge as a premier destination for LOVOT, redefining the intersection between technology, tourism, and community engagement.

Unveiling of the Key Visual

A visually striking key visual has been developed to represent Izu as the “LOVOT Holy Land.” This design will serve as the emblem for various promotional initiatives and campaigns, embodying the spirit of Izu's project and its connection to LOVOT. The artistic concept, crafted by Kotaro Nezu, who is responsible for LOVOT’s product design, emphasizes the robot's emotional engagement and community values.

Four Strategic Pillars

Izu City is orienting its efforts around four main pillars:

1. Tourism and Sightseeing

The project aims to use LOVOT to bridge cultural and historical tourism experiences, encouraging visitors to explore landmarks like the World Heritage Site, Nirayama Reverberatory Furnace, and the Izu Historical Museum. Future endeavors include designing themed manhole covers, creating LOVOT merchandise, and installing photo panels at the local train station, enhancing the city's accessibility and appeal.

2. Promoting Local Businesses

Izu is fostering an environment where local shops can integrate LOVOT, providing collaborative products and services to enhance customer engagement. By supporting businesses in utilizing LOVOT-themed designs, the city aims to stimulate the development of new offerings and promote the Izu brand nationwide.

3. Educational Initiatives

Utilizing LOVOT as a learning tool, the city plans to enhance educational experiences in local schools and introduce children to robotics and technology through practical interactions with LOVOT. Starting in the 2026 academic year, three local elementary schools will incorporate LOVOT to support educational programs and emotional development.

4. Creating an Enjoyable Environment with LOVOT

Izu is working to ensure that environments are welcoming and enjoyable for visitors featuring LOVOT. Initiatives include installing charging stations for LOVOT at various attractions and developing shooting costumes for engaging photoshoots. Information about locations to interact with LOVOT will be disseminated, promoting local tourism and experiencing community life through the lens of technology.

The Izu City LOVOT Map

In conjunction with these initiatives, the city has released the “Izu City LOVOT Map,” a tool for visitors to discover shops featuring LOVOT or exclusive LOVOT products. Designed for smartphone use, this interactive guide will expand over time to include more locations, allowing visitors to explore the local LOVOT scene seamlessly.
Explore the LOVOT Map

What is LOVOT?

LOVOT, a robot that approaches when called, seeks affection, and feels warm to the touch, offers an almost lifelike presence that evolves into a beloved family companion. Recently recognized for its therapeutic benefits, LOVOT has found applications in homes, offices, medical facilities, and nursing homes.
Official Website: LOVOT

About GROOVE X Co., Ltd.

Founded on November 2, 2015, GROOVE X, located in Tokyo, focuses on the development and promotion of the LOVOT robot, merging technology with daily life experiences. More information can be found at GROOVE X.