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Exploring New Strategies for Classic Products in 2026

On September 15, 2026, PRIZMA will participate in the online seminar titled "Reviving Classic Products: Strategies for Sales Growth in 2026." This event is designed for businesses facing challenges such as slow sales growth despite having confidence in product quality and difficulties in differentiating from competitors.

This webinar underlines the importance of revitalizing existing products without altering their core elements. Instead, it focuses on enhancing customer interaction and communication strategies to generate new value.

Webinar Details

The seminar will feature seven industry experts from diverse fields including CRM, TikTok Shop, PR-AIO, Instagram, crowdfunding, and cross-border e-commerce. They will share insights on successful tactics for reinvigorating sales, illustrating methods to change the approach, storytelling, and presentation of existing products.

PRIZMA's Focus

In its segment, PRIZMA will delve into developing PR strategies that leverage primary data alongside strategies to optimize SEO and AIO in the age of AI-driven searching. This approach reflects the shifting landscape of consumer information gathering—influenced heavily by search engines and social media, now supplemented by Generative AI technologies.

Business executives today often face a dual challenge: not only do they need to increase advertising and content output, but they also must present unique data and evidence that garner trust from customers, media, and AI systems alike. PRIZMA aims to address these needs by demonstrating how companies can create informative and trustworthy content that resonates with audiences in the current digital landscape.

Key Topics

The seminar will address critical points such as:

• - The evolving consumer behavior and purchasing patterns due to AI search integration.
• - Challenges arising from outdated SEO strategies.
• - The essential role of primary data in PR, SEO, and AIO strategies.
• - Methods for discovering new value propositions and marketing angles from survey data.
• - Efforts to deploy primary information across various content types.
• - The creation of credible information assets recognized by customers, media, and AI.

Target Audience

This webinar is ideal for professionals facing stagnant sales for staple products, looking for fresh marketing angles or themes, struggling with competitive differentiation, or aiming to reinforce their PR and content strategies. Additionally, anyone experiencing a drop in SEO traffic or seeking concrete methods for engaging with AIO will find significant value in this seminar.

Key Speaker: Kazuma Matsuura

Kazuma Matsuura, the Marketing Director at PRIZMA, will lead PRIZMA's portion of the discussion. Matsuura has extensive experience as a founding member of a social media-focused ad agency, managing campaigns across platforms including Meta, LINE, and TikTok. With a proven track record of managing substantial advertising budgets, Matsuura has shifted focus towards promoting promotional strategies that utilize primary data under his leadership at PRIZMA.

Event Information

• - Date: September 15, 2026, 13:00 - 15:20
• - Format: Online via Zoom
• - Cost: Free

Register Now

Interested participants can reserve their seats at this link. Be part of a transformative discussion intended to reshape how businesses approach sales and marketing in the ever-evolving digital age.

PRIZMA, headquartered in Shibuya, Tokyo, aims to empower brands through innovative data-driven marketing strategies, ensuring they achieve measurable results in their promotional efforts. Explore more about PRIZMA’s insights and projects at their official website.