La Prairie Opens New Counter at Keio Department Store Shinjuku, A Luxury Spa for the Skin

La Prairie Unveils New Counter at Keio Department Store Shinjuku

Swiss skincare luxury brand La Prairie celebrates the opening of its newest counter at Keio Department Store Shinjuku on October 9, 2025. This exclusive counter, located in the cosmetics section on the first floor, invites customers to experience the brand’s signature Skin Caviar Collection along with other innovative products, showcased in a space designed for quality and elegance.

As part of the opening celebration, La Prairie will offer a variety of special kits and gifts to welcome visitors.

Store Information

- Location: 1st Floor, Keio Department Store Shinjuku, 1-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 160-8321, Japan
- Phone: +81-3-5321-5176
- Hours: 10:00 AM - 8:30 PM

Grand Opening Specials

1. Exclusive Opening Kits
La Prairie will feature two limited-edition kits available only at Keio Department Store Shinjuku:
- SC Essential Kit - Priced at ¥19,800 (tax included)
- Contains:
- SC Essence-in-Lotion 80ml (full size)
- SC Hydro Emulsion 5ml
- Supreme Balm Cleanser 15ml
- Comes with an original pouch. Limited quantity available while supplies last.
- SC Liquid Lift Discovery Kit - Priced at ¥74,030 (tax included)
- Contains:
- SC Liquid Lift N 30ml (full size)
- SC Luxe Eye Cream N 3ml
- SC Luxe Cream N 5ml
- Comes with an original pouch. Limited quantity available while supplies last.

2. Purchase Gifts
Customers purchasing La Prairie products will receive an exclusive La Prairie color tote bag as a gift. This offer is limited to the first 20 customers and available while supplies last.

3. Sample Giveaway for New Registrations
Customers who register with La Prairie by October 31, 2025, will receive a special sample set of four items from the Skin Caviar Collection. The sample giveaway is limited to one per person while supplies last.

Opening Special Events

On October 11 and 12, professional hair and makeup artists will be on-site to demonstrate La Prairie’s base makeup products, helping customers achieve a sophisticated beauty look with hands-on experiences. This unique event celebrates the grand opening and promises to be memorable.

Nationwide Autumn Campaign

Simultaneously, La Prairie will host an Autumn Campaign nationwide from October 1 to November 30, 2025, including the newly opened counter at Keio Department Store Shinjuku. Customers spending ¥33,000 (tax included) or more will receive an original bag charm mirror (not applicable for the kits) while supplies last.

About La Prairie

La Prairie, headquartered in Zurich, Switzerland, operates in over 70 countries and is a leader in the luxury cosmetics market, renowned for its pioneering cellular science. Since its establishment in 1978, La Prairie has elevated the art of science through bold innovations and a precision approach, using rare, valuable ingredients to push the limits of innovation and create an exceptional tradition. The brand continues to provide unparalleled luxury experiences, shaping the future of beauty.