Performance Brokerage Services Facilitates W.E. Johnson Equipment's Transition to Burwell Material Handling

W.E. Johnson Equipment Company's Transition to Burwell Material Handling

Performance Brokerage Services has recently announced the successful sale of W.E. Johnson Equipment Company to Burwell Material Handling, marking a significant change in the material handling landscape in South Florida. This deal, which encompasses two locations in Miami and Fort Myers, underscores the enduring legacy of W.E. Johnson and the future potential under new ownership.

Founded in 1958, W.E. Johnson Equipment Company was a staple in the South Florida market, providing exceptional service that established the company as a trusted name among customers over the decades. The company transitioned into new ownership after a significant period, with Gary Work and Robert Morales owning it since 1986. Expressing confidence in the decision to partner with Burwell Material Handling, Gary noted, “For 67 years, W.E. Johnson has been a trusted and established name in the South Florida market, providing outstanding service and support to our customers.” This partnership is expected to maintain the high standards that W.E. Johnson set throughout its operations.

Gary and Robert's retirement brings a bittersweet perspective, as they hand over a trusted establishment to Burwell. Gary took a moment to appreciate the support provided by the Performance Brokerage Services team throughout the sale process, specifically praising Pat Albero for his professionalism and industry insight. “His deep industry knowledge and unwavering commitment to ensuring our success were instrumental,” Gary stated, highlighting the importance of having a trustworthy ally during such a significant transition.

Performance Brokerage Services has established itself as North America’s leading dealership brokerage firm, facilitating nearly 400 dealership sales in the last five years alone. The firm’s expertise is known for efficient processes and a strong commitment to ethical practices, making it well-suited to handle complex transactions like this one.

On the other side of the transaction, Burwell Material Handling's acquisition of W.E. Johnson Equipment is seen as a strategic reinforcement of their market presence. Burwell, previously known as C B Material Handling until rebranding in 2025, has grown steadily with a network of 20 dealerships that represent notable brands such as Bobcat and Doosan, among others. The integration of W.E. Johnson’s operations under the Burwell banner is expected to widen their service capabilities and foster growth in the Southeast U.S.

Pat Albero, Senior Partner at Performance Brokerage Services, expressed his honor in representing W.E. Johnson in this significant sale. He remarked on the alignment in values between Burwell and W.E. Johnson, indicating that both companies share a commitment to operational excellence and customer success, positioning them to create a formidable presence in the market.

As W.E. Johnson transitions to Burwell Material Handling, customers can anticipate continued high-quality service, with the old guard focusing on securing a bright future for the employees and clientele that depend on the firm. The new entity aims to not only preserve the legacy of W.E. Johnson Equipment but also expand upon it, establishing greater outreach and service excellence in the evolving material handling environment.

In conclusion, the sale of W.E. Johnson Equipment Company symbolizes both an ending and a new beginning, heralding opportunities for enhanced service delivery in South Florida’s material handling sector under the guidance of Burwell Material Handling. For more information on the brokerage firm's extensive services, interested parties can visit Performance Brokerage Services.