#Japan #Tokyo #Father's Day #Tabio #Reaplus

Reaplus and Tabio Collaborate for Successful Father's Day Campaign

In a compelling collaboration, Reaplus, a marketing partner based in Shibuya, Tokyo, and Tabio, the renowned sock retailer from Osaka, joined forces to redefine Father's Day gifting. Their recent campaign not only highlighted the practicality of socks as a gift but also conducted a comprehensive survey to understand consumer perceptions leading up to Father's Day 2025. With a mission to illuminate people, products, and services, Reaplus implemented promotional strategies using insights from this survey.

The Survey Insights

To challenge the traditional notions of Father’s Day gifts, typically dominated by items like alcohol and ties, the duo sought to promote socks as an ideal solution. They conducted an insightful survey involving 660 women aged 25-49 and 659 fathers aged 45-69 across the nation. The findings revealed a significant acceptance of socks as gifts, with sentiments like “practical and just right” and “easy to gift” prevailing among respondents. Notably, around 70% of fathers expressed happiness in receiving socks, indicating a shift in the perception of socks as both practical and easy gifts.

Campaign Effectiveness

The results of the survey laid the groundwork for a successful Father’s Day gift campaign, as evidenced by a remarkable 112% increase in gift-related sales year-on-year. This shift helped to establish socks as a recognized option that blends utility with ease of gifting. Alongside determining the growing demand for practical gifts, this campaign redefined socks in the eyes of consumers.

Methodology

Survey Design and Execution

Reaplus meticulously designed the survey focusing on the perspectives of both givers, primarily women aged 25-49, and receivers, middle-aged men aged 45-69. By analyzing diverse responses, clearer insights into consumer preferences emerged, underscoring the importance of practicality, affordability, and ease of gifting.

Public Relations and Promotion Strategies

The campaign’s core message highlighted socks as the quintessential gift combining ease and practicality for Father’s Day. Reaplus shared these insights through press releases aimed at media and the general public, communicating how socks represent a thoughtful choice while remaining easy to select.

In-Store and Online Integration

The findings were effectively utilized across physical stores and online platforms. By employing visuals created during the campaign to enhance communication in both environments, they successfully integrated gift promotion with practical suggestions such as free wrapping, special Father’s Day gift boxes, and exclusive online gift sets.

Results and Achievements

The proactive measures taken during the campaign translated into impressive sales figures. The gift-related sales soared by 112% compared to the previous year, with social media reflecting positive customer feedback on gifting socks. Posts celebrating the ease of gifting and joy in receiving socks showcased the campaign's success in changing perceptions. Exclusive promotional elements like free wrapping for app users and limited-time gift boxes created additional excitement, drawing consumer interest both in physical outlets and online.

About Reaplus

Founded on July 20, 2023, Reaplus is dedicated to illuminating valuable assets within society. Their comprehensive marketing support leverages digital tools to spotlight people, products, and services, ensuring they are recognized in the market.

• - Company Name: Reaplus Co., Ltd.
• - Location: Urban Park Daikanyama I 0208, Sarugakucho, Shibuya, Tokyo
• - Representative: CEO Shion Matsumoto
• - Website: reaplus.jp
• - Note: Reaplus Note

The collaboration between Reaplus and Tabio not only revitalized Father’s Day gifting but also set a new standard for practical gift offerings in the market.